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Exploring Differences in Internet Adoption and Usage between Historically Advantaged and Disadvantaged Groups in South Africa

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  • Irwin Brown
  • Paul Licker

Abstract

Theories of technology adoption and usage behaviour have generally been crafted and tested in developed countries. This study therefore aimed to extend knowledge by examining Internet adoption and usage behaviour in a developing country (South Africa). Differences in Internet adoption between those from a group previously advantaged by apartheid and those from a group previously disadvantaged were speciJically examined. For the previously advantaged, Perceived Usefulness, Perceived Enjoyment, and Long-term Consequences of Use were found to influence Internet adoption. For the previously disadvantaged, the main influence was Perceived Usefulness, with Perceived Ease of Use having an indirect effect through Perceived Usefulness. DtfSerences in Internet experience and exposure to technology largely explained the observed results as a result of varying socio-economic backgrounds between the majorities in the two groups. The implications of these findings in respect of the digital divide are discussed.

Suggested Citation

  • Irwin Brown & Paul Licker, 2003. "Exploring Differences in Internet Adoption and Usage between Historically Advantaged and Disadvantaged Groups in South Africa," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 6(4), pages 6-26, October.
    • Handle: RePEc:taf:ugitxx:v:6:y:2003:i:4:p:6-26
    DOI: 10.1080/1097198X.2003.10856358
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    Cited by:

    1. Hasbi, Maude & Dubus, Antoine, 2019. "Determinants of Mobile Broadband Use in Developing Economies: Evidence from Sub-Saharan Africa," 30th European Regional ITS Conference, Helsinki 2019 205180, International Telecommunications Society (ITS).
    2. Maude Hasbi & Antoine Dubus, 2019. "Determinants of Mobile Broadband Use in Developing Economies: Evidence from Sub-Saharan Africa," Working Papers hal-02264651, HAL.
    3. Hasbi, Maude & Dubus, Antoine, 2020. "Determinants of mobile broadband use in developing economies: Evidence from Sub-Saharan Africa," Telecommunications Policy, Elsevier, vol. 44(5).
    4. Sooryamoorthy, Radhamany, 2015. "Internet technology and the epistemic strategies of scientists in post-apartheid South Africa: Race as a decisive factor," Technology in Society, Elsevier, vol. 40(C), pages 73-81.
    5. Revels, Janeaya & Tojib, Dewi & Tsarenko, Yelena, 2010. "Understanding consumer intention to use mobile services," Australasian marketing journal, Elsevier, vol. 18(2), pages 74-80.
    6. M Vimalkumar & Jang Bahadur Singh & Sujeet Kumar Sharma, 0. "Exploring the Multi-Level Digital Divide in Mobile Phone Adoption: A Comparison of Developing Nations," Information Systems Frontiers, Springer, vol. 0, pages 1-20.
    7. Hasbi, Maude & Dubus, Antoine, 2019. "Determinants of Mobile Broadband Use in Developing Economies: Evidence from Nigeria," 2nd Europe – Middle East – North African Regional ITS Conference, Aswan 2019: Leveraging Technologies For Growth 201730, International Telecommunications Society (ITS).
    8. M Vimalkumar & Jang Bahadur Singh & Sujeet Kumar Sharma, 2021. "Exploring the Multi-Level Digital Divide in Mobile Phone Adoption: A Comparison of Developing Nations," Information Systems Frontiers, Springer, vol. 23(4), pages 1057-1076, August.
    9. Srinuan, Chalita & Bohlin, Erik, 2011. "Understanding the digital divide: A literature survey and ways forward," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52191, International Telecommunications Society (ITS).

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