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E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs)

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  • Chalermsak Lertwongsatien
  • Nitaya Wongpinunwatana

Abstract

Thailand, one of the fast growing countries in Asia, has initiated and implemented a series of national plans and activities to promote e-commerce adoption in both public and private sectors. Despite such efforts, e-commerce adoption rate is still slow. It is therefore important to understand factors affecting a firm's decision on e-commerce adoption in Thailand. This study examines the factors injluencing e-commerce adoption decisions in small and medium enterprises (SMEs) in Thailand. We classzB firms into three main groups based on the earliness of e-commerce adoption, namely adopters, prospectors, and laggards. Three groups of factors injluencing adoption decisions are identified, including organizational, technology, and environmental factors. Data was collected through a national survey in Thailand. The statistical analysis results strongly support the hypotheses. The results are interpreted and the implications of this study are subsequently discussed.

Suggested Citation

  • Chalermsak Lertwongsatien & Nitaya Wongpinunwatana, 2003. "E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs)," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 6(3), pages 67-83, July.
    • Handle: RePEc:taf:ugitxx:v:6:y:2003:i:3:p:67-83
    DOI: 10.1080/1097198X.2003.10856356
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    2. Zhu, Yan & Li, Yan & Wang, Weiquan & Chen, Jian, 2010. "What leads to post-implementation success of ERP? An empirical study of the Chinese retail industry," International Journal of Information Management, Elsevier, vol. 30(3), pages 265-276.
    3. Kurnia, Sherah & Choudrie, Jyoti & Mahbubur, Rahim Md & Alzougool, Basil, 2015. "E-commerce technology adoption: A Malaysian grocery SME retail sector study," Journal of Business Research, Elsevier, vol. 68(9), pages 1906-1918.
    4. Hart O. Awa & Ojiabo Ukoha & Bartholomew C. Emecheta, 2016. "Using T-O-E theoretical framework to study the adoption of ERP solution," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1196571-119, December.
    5. Nilashi, Mehrbakhsh & Ahmadi, Hossein & Ahani, Ali & Ravangard, Ramin & Ibrahim, Othman bin, 2016. "Determining the importance of Hospital Information System adoption factors using Fuzzy Analytic Network Process (ANP)," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 244-264.
    6. Sikandar Ali Qalati & Wenyuan Li & Naveed Ahmed & Manzoor Ali Mirani & Asadullah Khan, 2020. "Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption," Sustainability, MDPI, vol. 13(1), pages 1-24, December.
    7. Chin-Lung Hsu & Judy Chuan-Chuan Lin, 2016. "Factors affecting the adoption of cloud services in enterprises," Information Systems and e-Business Management, Springer, vol. 14(4), pages 791-822, November.
    8. Yot Amornkitvikai & Siew Yean Tham & Charles Harvie & Wonlop Writthym Buachoom, 2022. "Barriers and Factors Affecting the E-Commerce Sustainability of Thai Micro-, Small- and Medium-Sized Enterprises (MSMEs)," Sustainability, MDPI, vol. 14(14), pages 1-28, July.
    9. Evon M. Abu-Taieh & Issam AlHadid & Rami S. Alkhawaldeh & Sufian Khwaldeh & Ra’ed Masa’deh & Ala’Aldin Alrowwad & Rabah Al-Eidie, 2022. "An Empirical Study of Factors Influencing the Perceived Usefulness and Effectiveness of Integrating E-Learning Systems during the COVID-19 Pandemic Using SEM and ML: A Case Study in Jordan," Sustainability, MDPI, vol. 14(20), pages 1-27, October.
    10. Mirjana Pejić Bach & Amir Topalović & Lejla Turulja, 2023. "Data mining usage in Italian SMEs: an integrated SEM-ANN approach," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(3), pages 941-973, September.
    11. Naruemon Choochinprakarn, 2016. "Adoption Of Electronic Commerce In Thai Travel Small And Medium Enterprises," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 4(1), pages 1-23, February.
    12. Giotopoulos, Ioannis & Kontolaimou, Alexandra & Korra, Efthymia & Tsakanikas, Aggelos, 2017. "What drives ICT adoption by SMEs? Evidence from a large-scale survey in Greece," Journal of Business Research, Elsevier, vol. 81(C), pages 60-69.
    13. Yiyang Sun & Foteini Kravariti, 2016. "To What Extent the Adoption of Innovative Human Resource Practices Is Explained by Top Management Support in Chinese SMEs," Proceedings of Business and Management Conferences 3405845, International Institute of Social and Economic Sciences.
    14. El-Gohary, Hatem, 2012. "Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations," Tourism Management, Elsevier, vol. 33(5), pages 1256-1269.
    15. Dorel Mihai Paraschiv & Adrian Cantemir Calin & Oana Cristina Popovici & Gerard Cazabat, 2019. "A Contemporaneous Statistical Note on E-Commerce Adoption in Romania – Based SMEs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 177-177, February.
    16. Naruemon Choochinprakarn, 2015. "Strategic Uses of Electronic Commerce for Thai Travel Small and Medium Enterprises (SMEs)," Proceedings of Business and Management Conferences 2303915, International Institute of Social and Economic Sciences.
    17. Md Sajjad Hosain, 2019. "The Impact of Accounting Information System on Organizational Performance: Evidence from Bangladeshi Small & Medium Enterprises," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 9(2), pages 133-147, December.
    18. Md Golam Rabiul Alam & Abdul Kadar Muhammad Masum & Loo-See Beh & Choong Seon Hong, 2016. "Critical Factors Influencing Decision to Adopt Human Resource Information System (HRIS) in Hospitals," PLOS ONE, Public Library of Science, vol. 11(8), pages 1-22, August.
    19. Driediger, Fabian & Bhatiasevi, Veera, 2019. "Online grocery shopping in Thailand: Consumer acceptance and usage behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 224-237.

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