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Norwegian Internet Shopping Sites: An Application & Extension of the Technology Acceptance Model

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  • Katrina Savitskie
  • Maria B. Royne
  • Elif S. Persinger
  • Marko Grunhagen
  • Carl L. Witte

Abstract

Managers need to understand the role the Internet plays in customer's purchasing patterns and take advantage of this phenomenon. For this study, 292 Norwegians responded to our survey regarding Internet shopping. The purpose of this research was as follows: 1) To apply, examine, and test the technology acceptance model (TAM) in the context of Internet shopping sites; 2) To understand the relationship between the TAM, involvement, and affinity with the computer in the context of Internet shopping sites; and 3) to examine these constructs and relationships in an international environment. While most of our hypotheses were supported, two conflicting results indicate additional research is needed regarding the validation and usefulness of TAM in an international setting.

Suggested Citation

  • Katrina Savitskie & Maria B. Royne & Elif S. Persinger & Marko Grunhagen & Carl L. Witte, 2007. "Norwegian Internet Shopping Sites: An Application & Extension of the Technology Acceptance Model," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 10(4), pages 54-73, October.
    • Handle: RePEc:taf:ugitxx:v:10:y:2007:i:4:p:54-73
    DOI: 10.1080/1097198X.2007.10856455
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    Cited by:

    1. Shafiqul Islam & Mohammad Fakhrul Islam & Noor-E- Zannat, 2023. "Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis," SAGE Open, , vol. 13(3), pages 21582440231, September.
    2. Juan F. Tavera Mesías & Juan C. Sánchez Giraldo & Bernardo Ballesteros Díaz, 2011. "Aceptación del E-Commerce en Colombia: un estudio para la ciudad de Medellín," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
    3. Lucia-Palacios, Laura & Bordonaba-Juste, Victoria & Polo-Redondo, Yolanda & Grünhagen, Marko, 2014. "Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain," Journal of Business Research, Elsevier, vol. 67(6), pages 1178-1188.

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