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The role of incentives towards adolescents’ commitment to use public transport in Malaysia

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  • Nur Sabahiah Abdul Sukor
  • Nur Khairiyah Basri
  • Ari K. M. Tarigan

Abstract

This study examines the adoption of a travel behaviour modification programme to encourage sustainable mobility and public bus usage. Students from four schools in Penang Island were recruited and divided into two groups: Group 1 (without incentives) and Group 2 (with incentives). In the experiment, after having a motivation session about sustainable transport, the respondents were asked to design their travel patterns for seven days. The next session gathered data about their actual travel and asked for feedback regarding the programme. The results demonstrate that incentives encouraged respondents to follow their plans for travel behaviour and public bus usage. The results highlight that their commitment to follow their travel plans were influenced by ethnicity, distance from home to school, travel time, and household income. The study offers some discussion regarding the implications of the results for strengthening sustainable mobility and encouraging public bus use among adolescents.

Suggested Citation

  • Nur Sabahiah Abdul Sukor & Nur Khairiyah Basri & Ari K. M. Tarigan, 2018. "The role of incentives towards adolescents’ commitment to use public transport in Malaysia," Transportation Planning and Technology, Taylor & Francis Journals, vol. 41(3), pages 301-318, April.
    • Handle: RePEc:taf:transp:v:41:y:2018:i:3:p:301-318
    DOI: 10.1080/03081060.2018.1435451
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    Cited by:

    1. Nur Sabahiah Abdul Sukor & Surachai Airak & Sitti Asmah Hassan, 2021. "“More Than a Free Bus Ride”—Exploring Young Adults’ Perceptions of Free Bus Services Using a Qualitative Approach: A Case Study of Penang, Malaysia," Sustainability, MDPI, vol. 13(6), pages 1-18, March.

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