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Coordination of a supply chain with an online platform considering green technology in the blockchain era

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  • Xiaoping Xu
  • Mengying Zhang
  • Guowei Dou
  • Yugang Yu

Abstract

This paper considers a supply chain consisting of a manufacturer and a retailer. The manufacturer sells its products through the retailer and an online platform and adopts green technology in the blockchain era. The platform can operate with marketplace mode or reselling mode. The network effect is considered to reflect the power of the platform to enlarge the potential market size. In the decentralised supply chain, the online platform encroaches the offline demand despite the same retail price. The increase of the network coefficient improves the abatement level, and benefits the manufacturer and the platform but damages the retailer’s profit. For the supply chain coordination, the abatement level with reselling mode in the centralised supply chain is less than that in the decentralised supply chain if the network coefficient is high. Both marketplace mode and reselling mode can coordinate the supply chain if the network coefficient is low. Blockchain technology helps the products become greener and brings more profits for the manufacturer and the platform. And it induces supply chain coordination. Based on real data of a supply chain, its profit is increased by 3% after coordination.

Suggested Citation

  • Xiaoping Xu & Mengying Zhang & Guowei Dou & Yugang Yu, 2023. "Coordination of a supply chain with an online platform considering green technology in the blockchain era," International Journal of Production Research, Taylor & Francis Journals, vol. 61(11), pages 3793-3810, June.
    • Handle: RePEc:taf:tprsxx:v:61:y:2023:i:11:p:3793-3810
    DOI: 10.1080/00207543.2021.1894367
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    Cited by:

    1. Wang, Qiang & Ji, Xiang & Zhao, Nenggui, 2024. "Embracing the power of AI in retail platform operations: Considering the showrooming effect and consumer returns," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 182(C).
    2. Zhang, Qian & Li, Yongjian & Hou, Pengwen & Wang, Jun, 2024. "Price signal or blockchain technology? Quality information disclosure in dual-channel supply chains," European Journal of Operational Research, Elsevier, vol. 316(1), pages 126-137.
    3. Zhao, Qingli & Fan, Zhi-Ping & Sun, Minghe, 2024. "Sales mode selection and blockchain technology adoption decisions in a platform supply chain," International Journal of Production Economics, Elsevier, vol. 272(C).

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