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Understanding the market for remanufactured products: what can we learn from online trading and Web search sites?

Author

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  • Marta Jakowczyk
  • João Quariguasi Frota Neto
  • Andrew Gibson
  • Luk N. Van Wassenhove

Abstract

Notwithstanding the interest it elicits from academics and practitioners, relatively little is known about the market for remanufactured products. Research, still in its infancy, has focused almost entirely on what affects willingness to pay, and our understanding of other key marketing questions, such as what drives search intensity for remanufactured products and the number of remanufactured products on offer, is limited. This paper fills this knowledge gap. Focusing on the online market for remanufactured electrical and electronic products, we empirically test whether product-specific and market-specific determinants affect search intensity and number of remanufactured products on offer, that is number of listings. We use as inputs online search traffic, product-specific data collected from various other online sources and relevant eBay listing data. Our analysis supports the hypotheses that search intensity for remanufactured products is associated with search intensity for price and elapsed time since the launch of new counterpart products. Number of remanufactured products listed is associated with number of listings for new counterparts and two product-specific characteristics: presence of moving parts and whether the product is used for personal hygiene. We discuss several implications of our findings for remanufacturers and policy-makers as well as directions for future research.

Suggested Citation

  • Marta Jakowczyk & João Quariguasi Frota Neto & Andrew Gibson & Luk N. Van Wassenhove, 2017. "Understanding the market for remanufactured products: what can we learn from online trading and Web search sites?," International Journal of Production Research, Taylor & Francis Journals, vol. 55(12), pages 3465-3479, June.
    • Handle: RePEc:taf:tprsxx:v:55:y:2017:i:12:p:3465-3479
    DOI: 10.1080/00207543.2016.1275872
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    Cited by:

    1. Phantratanamongkol, Supanan & Casalin, Fabrizio & Pang, Gu & Sanderson, Joseph, 2018. "The price-volume relationship for new and remanufactured smartphones," International Journal of Production Economics, Elsevier, vol. 199(C), pages 78-94.
    2. Hong, Zhaofu & Li, Mengfan & Han, Xiaoya & He, Xuhuai, 2020. "Innovative green product diffusion through word of mouth," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 134(C).
    3. Quariguasi Frota Neto, João & Dutordoir, Marie, 2020. "Mapping the market for remanufacturing: An application of “Big Data” analytics," International Journal of Production Economics, Elsevier, vol. 230(C).
    4. Aijun Liu & Yaxuan Xiao & Zengxian Li & Ruiyao Wang, 2022. "An agent‐based multiattribute reverse auction approach for online secondhand commodities," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(1), pages 129-145, January.
    5. Li, Wei & Jin, Mingzhou & Galbreth, Michael R., 2024. "Should original equipment manufacturers authorize third-party remanufacturers?," European Journal of Operational Research, Elsevier, vol. 314(3), pages 1013-1028.
    6. Jian Cao & Xihui Chen & Xueping Zhang & Yanchen Gao & Xuemei Zhang & Yunwen Zhao & Xiaoli Yang & Jiayang Xu & Gengui Zhou & Jerald L. Schnoor, 2018. "Public Awareness of Remanufactured Products in Yangtze River Delta of China: Present Status, Problems and Recommendations," IJERPH, MDPI, vol. 15(6), pages 1-23, June.

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