Developing assembly line layout for delayed product differentiation using phylogenetic networks

Effective formation of product platforms helps adapt to product demand changes and decrease time-to-market and lead time. The product platform groups the core elements of product family members into a common module used to derive different product variants by combining it with different components. A new delayed product differentiation (DPD) platform network model, which applies median-joining phylogenetic networks (MJPN), is proposed. It is used for forming product platforms and determining the assembly line layout of modular product families. The MJPN is traditionally used for DNA sequences’ mapping, analysis, clustering and tracing evolutionary trends. The concept of assembly/disassembly modular platforms, whereby both assembly and disassembly of components are used to derive the final product variants from the platform, is utilised. The proposed model determines the required number and composition of a product platform and defines the DPD points. The developed dynamic assembly/disassembly platforms enhance routing and product mix flexibility due to having different platforms that can be used to produce the same product variant. A family of household kettles is used to demonstrate the application of the proposed model. A metric is presented for determining the effectiveness of a given platform in delaying the product differentiation, hence increasing the efficiency of mass customisation. The proposed metric, applied to the case study, demonstrated that the proposed platform formation model using MJPN is more capable of postponing the product differentiation point.