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The analysis and use of accounts related to economics in X social media

Author

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  • Salvador Marín-Hernández
  • Marcos Antón-Renart
  • Esther Ortiz-Martínez

Abstract

Nowadays, using X in economics is an important way of being present in social networks. We have constructed an ad hoc sample regarding economics from a random sample of international X accounts. In addition to an in-depth analysis of these agents and their behavior in this social network, we address the correlation between variables lists (of the account and those where the account is included), klout, followers, the impact of the account, and its creation date. We also wonder about their information disclosure. Thanks to the analysis carried out, we conclude the existence of significant differences in the way these agents interact on X. We also conclude the existence of a positive correlation, in general, between the variables under study.

Suggested Citation

  • Salvador Marín-Hernández & Marcos Antón-Renart & Esther Ortiz-Martínez, 2025. "The analysis and use of accounts related to economics in X social media," Journal of Management Analytics, Taylor & Francis Journals, vol. 12(1), pages 1-15, January.
    • Handle: RePEc:taf:tjmaxx:v:12:y:2025:i:1:p:1-15
    DOI: 10.1080/23270012.2024.2448615
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