IDEAS home Printed from https://ideas.repec.org/a/taf/tjisxx/v15y2006i4p389-402.html
   My bibliography  Save this article

Privacy calculus model in e-commerce – a study of Italy and the United States

Author

Listed:
  • Tamara Dinev
  • Massimo Bellotto
  • Paul Hart
  • Vincenzo Russo
  • Ilaria Serra
  • Christian Colautti

Abstract

This study examines cross-cultural differences beliefs related to e-commerce use for Italy and the United States. We argue that for both cultures, the user's decision to make an online purchase is simultaneously influenced by a set of contrary factors. These include decision facilitators such as propensity to trust and institutional trust, and decision inhibitors such as perceived risk and privacy concerns. We argue that substantial cultural differences exist that affect the above factors and the relationships among them. We use Hofstede's cultural theory and Fukuyama's theory of trust and social capital, along with emic factors important for the Italian society, to develop the study's propositions. The hypotheses were empirically tested using LISREL structural equation modeling and multigroup analysis. The results revealed that the Italian society exhibited lower propensity to trust, institutional trust, privacy concerns, and higher perceived risk. The relationships between institutional trust and e-commerce use, privacy concerns and e-commerce use, and perceived risk and institutional trust are all weaker for Italy. The relationship between perceived risk and privacy concerns is stronger for Italy. The paper's major contribution is in validating an important model of e-commerce use across two cultures and showing the moderating effects of culture.

Suggested Citation

  • Tamara Dinev & Massimo Bellotto & Paul Hart & Vincenzo Russo & Ilaria Serra & Christian Colautti, 2006. "Privacy calculus model in e-commerce – a study of Italy and the United States," European Journal of Information Systems, Taylor & Francis Journals, vol. 15(4), pages 389-402, August.
    • Handle: RePEc:taf:tjisxx:v:15:y:2006:i:4:p:389-402
    DOI: 10.1057/palgrave.ejis.3000590
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1057/palgrave.ejis.3000590
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/palgrave.ejis.3000590?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eunji Lee & Jin-young Kim & Junchul Kim & Chulmo Koo, 2023. "Information Privacy Behaviors during the COVID-19 Pandemic: Focusing on the Restaurant Context," Information Systems Frontiers, Springer, vol. 25(5), pages 1829-1845, October.
    2. Selcuk Kiran, 2020. "Impact of Social Network Use in Turkey on E-commerce Based on Facebook Case," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(3), pages 160-167, March.
    3. Aguirre De Mora, Florencia & Roseth, Benjamin & Santamaria, Julieth, 2024. "Does Reluctance to Share Personal Data Reduce Citizen Demand for Personalized Services? Evidence from a Survey Experiment," IDB Publications (Working Papers) 13565, Inter-American Development Bank.
    4. Zhang, Xiaoxue & Zhang, Zizhong, 2024. "Leaking my face via payment: Unveiling the influence of technology anxiety, vulnerabilities, and privacy concerns on user resistance to facial recognition payment," Telecommunications Policy, Elsevier, vol. 48(3).
    5. Kim, Yeolib & Kim, Seung Hyun & Peterson, Robert A. & Choi, Jeonghye, 2023. "Privacy concern and its consequences: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    6. Ben Krishna & Satish Krishnan & M. P. Sebastian, 2023. "Examining the Relationship between National Cybersecurity Commitment, Culture, and Digital Payment Usage: An Institutional Trust Theory Perspective," Information Systems Frontiers, Springer, vol. 25(5), pages 1713-1741, October.
    7. Shilpa Madan & Krishna Savani & Constantine S. Katsikeas, 2023. "Privacy please: Power distance and people’s responses to data breaches across countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 731-754, June.
    8. Ying, Shiyi & Huang, Youlin & Qian, Lixian & Song, Jinzhu, 2023. "Privacy paradox for location tracking in mobile social networking apps: The perspectives of behavioral reasoning and regulatory focus," Technological Forecasting and Social Change, Elsevier, vol. 190(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:tjisxx:v:15:y:2006:i:4:p:389-402. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/tjis .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.