IDEAS home Printed from https://ideas.repec.org/a/taf/titdxx/v27y2021i4p760-778.html
   My bibliography  Save this article

The role of platform governance in customer risk perception in the context of peer-to-peer platforms

Author

Listed:
  • Shuai Wang
  • Shuang (Sara) Ma
  • Yonggui Wang

Abstract

The peer-to-peer (P2P) economy has provided many work opportunities for a large number of peer providers, and these opportunities have the potential to reduce poverty. Despite its economic and social benefits, customer risk perception discourages customers from consistently participating in the P2P economy. Although scholars have investigated the role of risk perception in P2P economy participation, insufficient attention has been paid to how to effectively attenuate customer risk perception. Based on governance theory, this research is intended to develop a theoretical framework to test how platform governance reduces customer risk perception in the P2P economy, as well as the important moderating effects. The analysis of a total of 311 valid questionnaires from customers shows that platform governance reduces customer risk perception, and such effect of P2P platform governance becomes much more effective for professional peer providers than for amateurs, and more effective for high-priced properties than for low-priced properties .

Suggested Citation

  • Shuai Wang & Shuang (Sara) Ma & Yonggui Wang, 2021. "The role of platform governance in customer risk perception in the context of peer-to-peer platforms," Information Technology for Development, Taylor & Francis Journals, vol. 27(4), pages 760-778, October.
    • Handle: RePEc:taf:titdxx:v:27:y:2021:i:4:p:760-778
    DOI: 10.1080/02681102.2020.1827364
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02681102.2020.1827364
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02681102.2020.1827364?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ma, Shuang & Cui, Xuebin & Xiao, Xiaohong & Zhao, Xiaonan, 2022. "The impact of photo verification service on sales performance in the peer-to-peer economy: Moderating role of customer uncertainty," Journal of Business Research, Elsevier, vol. 142(C), pages 45-55.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:titdxx:v:27:y:2021:i:4:p:760-778. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/titd20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.