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The contingent role of dependency in predicting the intention to adopt B2B e-commerce

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  • Abdallah Alsaad
  • Rosli Mohamad
  • Noor Azizi Ismail

Abstract

A review of existing Electronic Commerce adoption literature reveals that the prevailing theoretical frameworks implicitly assume that organizations are independent and have complete control over their decisions to adopt innovations. Given the fact that organizations are often constrained by and depend on their environment and exchange partners to survive, this paper proposes that Resource Dependency can either be a facilitator or inhibitor of the role of Technological, Organizational, and Environmental (TOE) motivating factors. Using 239 valid responses from supply chain managers in Jordan, the study found partial support for the role of Resource Dependency as a moderator. The findings provide insights on how Resource Dependency between partners drives different patterns of innovation acceptance among potential adopters, regardless of several technological and organizational motivations to innovate. The results suggest that predicting how innovation is diffused within a market needs a detailed understanding of the inter-dependence structure among the supply chain members.

Suggested Citation

  • Abdallah Alsaad & Rosli Mohamad & Noor Azizi Ismail, 2019. "The contingent role of dependency in predicting the intention to adopt B2B e-commerce," Information Technology for Development, Taylor & Francis Journals, vol. 25(4), pages 686-714, October.
    • Handle: RePEc:taf:titdxx:v:25:y:2019:i:4:p:686-714
    DOI: 10.1080/02681102.2018.1476830
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    Cited by:

    1. Douglas Cumming & Sofia Johan & Zaheer Khan & Martin Meyer, 2023. "E-Commerce Policy and International Business," Management International Review, Springer, vol. 63(1), pages 3-25, February.
    2. Nurhayati, Kartika & Tavasszy, Lóránt & Rezaei, Jafar, 2023. "Joint B2B supply chain decision-making: Drivers, facilitators and barriers," International Journal of Production Economics, Elsevier, vol. 256(C).
    3. Willard Munyoka, 2022. "Inclusive Digital Innovation in South Africa: Perspectives from Disadvantaged and Marginalized Communities," Sustainability, MDPI, vol. 14(9), pages 1-23, April.
    4. Yanling Yang & Yanling Zheng & Guojie Xie & Yu Tian, 2022. "The Influence Mechanism of Strategic Partnership on Enterprise Performance: Exploring the Chain Mediating Role of Information Sharing and Supply Chain Flexibility," Sustainability, MDPI, vol. 14(8), pages 1-23, April.

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