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Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use

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  • Nisreen Ameen
  • Robert Willis

Abstract

This paper examines gender differences in Iraq in terms of smartphone adoption and use, with a specific focus on the factors that can affect women’s adoption and use of smartphones. The research used the mobile phone acceptance and use model. In total, 533 questionnaires were distributed to consumers aged 18-29 and the data were analyzed using partial least squares structural equation modelling. The findings revealed that the model fitted well with men and women, but the order of significance of the factors differed between the two genders. Three factors in the model had significantly different effects on behavioral intention when compared by gender. These three factors are culture-specific beliefs and values, habit and perceived relative advantage. The findings indicate that when targeting Iraqi women, other factors in addition to price must be considered.

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  • Nisreen Ameen & Robert Willis, 2019. "Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use," Information Technology for Development, Taylor & Francis Journals, vol. 25(4), pages 660-685, October.
    • Handle: RePEc:taf:titdxx:v:25:y:2019:i:4:p:660-685
    DOI: 10.1080/02681102.2018.1454877
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    Cited by:

    1. Kamal Abubker Abrahim Sleiman & Wang Jin & Lan Juanli & Hong Zhen Lei & Jingyi Cheng & Yuanxin Ouyang & Wenge Rong, 2022. "The Factors of Continuance Intention to Use Mobile Payments in Sudan," SAGE Open, , vol. 12(3), pages 21582440221, August.
    2. Drydakis, Nick, 2020. "Mobile Applications Aiming to Facilitate Immigrants' Societal Integration and Overall Level of Integration, Health and Mental Health: Does Artificial Intelligence Enhance Outcomes?," IZA Discussion Papers 13933, Institute of Labor Economics (IZA).

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