Strategic Guidelines for the Diffusion of Smart Grid Technologies Through a Korean Testbed

A smart gird is an emerging digital convergence technology contributing to economic and social development. With the introduction of smart grid, consumers increasingly play a critical role in the diffusion of the smart grid, and this highlights a need for examining the diffusion of the smart grid from the perspective of users. This study examines the factors influencing the adoption and diffusion of the smart grid from the perspective of users and provides some strategic guidelines for government and providers. In-depth interviews were conducted with 41 users of the smart grid in the Jeju testbed (South Korea), the world’s largest community with smart grid. Data were analyzed by applying grounded theory. Nineteen categories representing factors influencing the diffusion of the smart grid were identified through open coding. Propositions integrating these factors consisted of incentives and promotions, providers’ passion and proactive attitudes, environmental and technological characteristics, continuous training and communication, and experience of economic benefits, among others. Guidelines for the successful diffusion of the smart grid in the initial stages of their introduction include conflict management, choice of appropriate technology, and authentic relationships with residents.