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Technology for Development: Understanding Influences on use of Rural Telecenters in India

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  • James B. Pick
  • Kamala Gollakota
  • Manju Singh

Abstract

In recent years, there has been an increasing use of information and communication technology as a means of improving the income and capabilities of farmers. Many large agri-business organizations, governments, and independent private firms have created telecenters to meet these goals. However, use of telecenter facilities has not met its potential. We use the technology adoption and diffusion frameworks of Rogers (adoption/diffusion, 2003) and Davis (technology adoption model - TAM, [(1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly , 13 (3), 319-339]) to understand factors that influence adoption and use of information technology by farmers. Based on a five-state sample of 280 farmers and agricultural workers, we identify adoption/diffusion factors that increase use of telecenters. Bivariate results support the dimensions suggested by Rogers: relative advantage, compatibility, low complexity, and observability, while also supporting the TAM factors of usefulness and ease of use. Logistic regression findings identify the most important Rogers' dimensions. Binary-independent variables of North-South telecenter location and telecenter business-independent ownership indicate North-South location influences both the models of adoption/diffusion and TAM factors, while telecenter ownership influences the model of TAM factors. The practical and government policy implications are examined.

Suggested Citation

  • James B. Pick & Kamala Gollakota & Manju Singh, 2014. "Technology for Development: Understanding Influences on use of Rural Telecenters in India," Information Technology for Development, Taylor & Francis Journals, vol. 20(4), pages 296-323, October.
    • Handle: RePEc:taf:titdxx:v:20:y:2014:i:4:p:296-323
    DOI: 10.1080/02681102.2013.837806
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    Cited by:

    1. Hasan, Rajibul & Lowe, Ben & Petrovici, Dan, 2020. "Consumer adoption of pro-poor service innovations in subsistence marketplaces," Journal of Business Research, Elsevier, vol. 121(C), pages 461-475.
    2. Mohit Jain & Gunjan Soni & Deepak Verma & Rajendra Baraiya & Bharti Ramtiyal, 2023. "Selection of Technology Acceptance Model for Adoption of Industry 4.0 Technologies in Agri-Fresh Supply Chain," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    3. Mizan Rahman & Sunny Bose & Mujahid Mohiuddin Babu & Bidit Lal Dey & Sanjit Kumar Roy & Ben Binsardi, 2019. "Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal," Information Systems Frontiers, Springer, vol. 21(3), pages 527-545, June.
    4. Bhatt, Punita & Ahmad, Ali J. & Roomi, Muhammad Azam, 2016. "Social innovation with open source software: User engagement and development challenges in India," Technovation, Elsevier, vol. 52, pages 28-39.
    5. Chatterjee, Susmita & Dutta Gupta, Sangita & Upadhyay, Parijat, 2020. "Technology adoption and entrepreneurial orientation for rural women: Evidence from India," Technological Forecasting and Social Change, Elsevier, vol. 160(C).
    6. Muhammad Farooq & Valliappan Raju, 2019. "Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(2), pages 177-188, June.
    7. Dey, Bidit L. & Babu, Mujahid Mohiuddin & Rahman, Mizan & Dora, Manoj & Mishra, Nishikant, 2019. "Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 413-425.

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