Author
Listed:
- Davit Marikyan
- Savvas Papagiannidis
- Omer F. Rana
- Rajiv Ranjan
Abstract
Over the last few years, digitalisation has accelerated its pace, fuelling the creation of a massive amount of data. This has resulted in a need to introduce legal mechanisms to protect the privacy and security of data being exchanged between people and organisations. However, little is known about the individuals’ perspective on such mechanisms. Given the gap in the literature, this research investigated the drivers and the implications of individuals’ attitude towards GDPR compliance. To test the research model, structural equational modelling was employed using 540 responses. The result showed that perceived threat severity, self-efficacy and response efficacy determine a positive attitude towards GDPR compliance, which results in emotional empowerment. The findings contribute to the literature on legal privacy-preserving mechanisms, by providing a user’s view on the coping and threat appraisal factors underpinning attitude and demonstrating the implications for driving confidence in control over personal data. The findings also contribute to the literature on protection motivation by demonstrating that attitude towards adaptive behaviour drives emotional empowerment. The study offers suggestions to policymakers on how to enhance public perception of the GDPR. The findings also provide guidelines for organisations on how to inform individuals’ understanding of compliance with the legal framework.
Suggested Citation
Davit Marikyan & Savvas Papagiannidis & Omer F. Rana & Rajiv Ranjan, 2024.
"General data protection regulation: a study on attitude and emotional empowerment,"
Behaviour and Information Technology, Taylor & Francis Journals, vol. 43(14), pages 3561-3577, October.
Handle:
RePEc:taf:tbitxx:v:43:y:2024:i:14:p:3561-3577
DOI: 10.1080/0144929X.2023.2285341
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:tbitxx:v:43:y:2024:i:14:p:3561-3577. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/tbit .
Please note that corrections may take a couple of weeks to filter through
the various RePEc services.