Navigating the social media overload via control abilities: coping strategies and practices

Based on the stress coping theory, the present paper aims to investigate the influence of users’ networking ability and profile control ability in mitigating the negativity of social media overload. This paper argues that in the social media context, instead of discontinuance, users tend to develop comprehensive strategies and practices to manage their social media usage. Via an exploratory factor analysis (EFA) study, five practices were identified, including continuous usage, reduced usage, setting adjustment, support seeking, and information avoidance. The results show that social media overload leads to both the perception of emotional exhaustion and disturbance handling while networking and profile control ability make users focus on disturbance handling. Besides, networking ability is found to weaken the relationship between social media overload and emotional exhaustion while profile control ability exaggerates that relationship. Finally, emotional exhaustion and disturbance handling both predict users’ different social media management practices.