Supporting users in data disclosure scenarios in agriculture through transparency

Business collaboration in the era of digital transformation requires the exchange of operational data. Since data are hardly controllable once they have been published or shared with others, it is highly important that users are clearly informed about who has access to which data and how certain settings can prevent the disclosure of sensitive data. However, giving end users more control over their data through increased transparency could also lead to information overload. This is particularly true in the field of agriculture, where tight schedules put pressure on employees of small enterprises. We conduct an empirical prestudy with 52 German farmers to investigate current data sharing scenarios. From these insights, we derive requirements and a concept for data sharing solutions providing data flow transparency for users. To investigate the behavior of users and the effects of transparent UI controls, we evaluate a prototype with 18 persons. Our evaluation shows that farmers demand flexible and secure tools that adjust to their workflows. Also, data should be stored and processed locally, granting farmers data sovereignty. Although the controls require additional effort, the evaluated transparent controls for data disclosure are easy to use and raise user awareness.