IDEAS home Printed from https://ideas.repec.org/a/taf/tbitxx/v39y2020i2p133-149.html
   My bibliography  Save this article

Internet of Things and social platforms: an empirical analysis from Indian consumer behavioural perspective

Author

Listed:
  • Sheshadri Chatterjee

Abstract

Internet technology has flourished in India keeping pace with other developing countries. In keeping pace with this advancement, the Internet of Things (IoT) technology is also spreading in India. Government of India (GOI) has realised IoT’s business prospect and published draft policy on IoT in 2015. To achieve a better result, the prospective users are required to be kept aware regarding the prospect of IoT and for this, social media is expected to play a pivotal role. Social media can highlight advantages of IoT and in turn, these advantages would be made known to other potential users through Word of Month (WOM). This would bring in projection of a new business paradigm as contemplated by GOI. The purpose of this paper is to identify the factors affecting actual use of IoT by the potential users of India and to develop a conceptual model. The model has been verified through survey with inputs from 208 participants identified from three metropolitan cities of India. The responses have been quantified through 5-Point Likert scale. The result shows the implication that social media and WOM almost equally influence Indians to use IoT.

Suggested Citation

  • Sheshadri Chatterjee, 2020. "Internet of Things and social platforms: an empirical analysis from Indian consumer behavioural perspective," Behaviour and Information Technology, Taylor & Francis Journals, vol. 39(2), pages 133-149, February.
    • Handle: RePEc:taf:tbitxx:v:39:y:2020:i:2:p:133-149
    DOI: 10.1080/0144929X.2019.1587001
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/0144929X.2019.1587001
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/0144929X.2019.1587001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:tbitxx:v:39:y:2020:i:2:p:133-149. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/tbit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.