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Building presence in an online shopping website: the role of website quality

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  • Wei Gao
  • Xue Li

Abstract

This study explores how sellers’ website quality influences buyers’ perceived presence, which in turn affects website identification and purchase intention. The results of a conceptual model, with data collected from TaoBao, demonstrate that information and service quality are positively related to social presence, and system and service quality are positively related to telepresence. Furthermore, information and service quality increase website identification, but system quality does not. Finally, social presence positively affects website identification and purchase intention, while telepresence only positively affects website identification. These results bridge the research gap about the formation of presence in an online shopping context.

Suggested Citation

  • Wei Gao & Xue Li, 2019. "Building presence in an online shopping website: the role of website quality," Behaviour and Information Technology, Taylor & Francis Journals, vol. 38(1), pages 28-41, January.
    • Handle: RePEc:taf:tbitxx:v:38:y:2019:i:1:p:28-41
    DOI: 10.1080/0144929X.2018.1509127
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    File URL: http://hdl.handle.net/10.1080/0144929X.2018.1509127
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    Cited by:

    1. Tatik Suryani & Abu Amar Fauzi & Margaret L. Sheng & Mochamad Nurhadi, 2024. "Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia," Electronic Commerce Research, Springer, vol. 24(3), pages 1763-1794, September.

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