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Unfolding the privacy paradox among mobile social commerce users: a multi-mediation approach

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  • Keng-Boon Ooi
  • Jun-Jie Hew
  • Binshan Lin

Abstract

Considering that privacy paradox is currently an underexplored research area, this study proposes a privacy paradox model to explain the reasons behind such phenomenon. Built upon the theoretical link of belief-intention-behaviour and the idea of multi-mediation, this study seeks to discover the relationship between concern for social media information privacy and usage intention, and the potential mediators that stand between such linkage. The results suggest that perceived mobility and social support do mediate the said linkage, and the model could reasonably explain usage intention, which surprisingly has a negative association with usage behaviour. Theoretical and practical implications are subsequently offered.

Suggested Citation

  • Keng-Boon Ooi & Jun-Jie Hew & Binshan Lin, 2018. "Unfolding the privacy paradox among mobile social commerce users: a multi-mediation approach," Behaviour and Information Technology, Taylor & Francis Journals, vol. 37(6), pages 575-595, June.
    • Handle: RePEc:taf:tbitxx:v:37:y:2018:i:6:p:575-595
    DOI: 10.1080/0144929X.2018.1465997
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    Cited by:

    1. Hew, Jun-Jie & Lee, Voon-Hsien & Leong, Lai-Ying, 2023. "Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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