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Exploring the motivational factors on continuous usage intention of smartwatches among actual users

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  • Milad Dehghani

Abstract

Nowadays, smart wearable technology comes up to different sectors and is gaining momentum to be implemented in everyday objects. Smartwatches are the most popular type of wearable devices. The current study attempts to understand the motivational factors of consumers’ continuous intention to use smartwatches. In particular, a netnography research has been conducted and consumers’ opinions on smartwatches on Amazon have been analysed. Eight key determinants of continuous usage intention of smartwatches have been identified. Some of them (healthology, complementary goods and enabling technologies) were not included in previous technology adoption models, highlighting that existing models need to be updated when it comes in the domain of continuous usage intention of wearable technologies.

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  • Milad Dehghani, 2018. "Exploring the motivational factors on continuous usage intention of smartwatches among actual users," Behaviour and Information Technology, Taylor & Francis Journals, vol. 37(2), pages 145-158, February.
    • Handle: RePEc:taf:tbitxx:v:37:y:2018:i:2:p:145-158
    DOI: 10.1080/0144929X.2018.1424246
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    Cited by:

    1. Perengki Susanto & Mohammad Enamul Hoque & Verselly Nisaa & Md Asadul Islam & Yusniza Kamarulzaman, 2023. "Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model," SAGE Open, , vol. 13(3), pages 21582440231, July.

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