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How does justice matter in online retailers’ reputation and purchase intentions: an empirical study of China

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  • Muhammad Ziaullah
  • Yi Feng
  • Shumaila Naz Akhter

Abstract

In recent years, online shopping has been proliferated around the world. Online retailers’ reputation and purchase intentions are critical for survival and profitability of any online store. Thus, this study proposes a research framework to examine the perceived justice effects on customers purchase intention and online retailers’ reputation. A confirmatory factor analysis was conducted to demonstrate the reliability and validity of the measurement model, and the structural equation modelling technique was used to test the research model. The hypothesised model was validated empirically using data collected from 383 online shopping customers in China. The results indicated that perceived procedural, distributive and interactional justice components were strong predictors of customers purchase intention and online retailers’ reputation while online retailers’ reputation had significant effects on purchase intentions. Finally, theoretical and managerial implications are also presented in the paper.

Suggested Citation

  • Muhammad Ziaullah & Yi Feng & Shumaila Naz Akhter, 2017. "How does justice matter in online retailers’ reputation and purchase intentions: an empirical study of China," Behaviour and Information Technology, Taylor & Francis Journals, vol. 36(1), pages 85-94, January.
    • Handle: RePEc:taf:tbitxx:v:36:y:2017:i:1:p:85-94
    DOI: 10.1080/0144929X.2016.1196503
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    Cited by:

    1. Yi-Fen Chen & Yu-Te Chen & Jui-Feng Hsieh, 2024. "Do Initiator Characteristics Impact Member Decision: A Study of Online Group Buying in Taiwan," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-3.

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