IDEAS home Printed from https://ideas.repec.org/a/taf/tbitxx/v36y2017i11p1137-1147.html
   My bibliography  Save this article

Understanding user experience of news applications by Taxonomy of Experience (ToE)

Author

Listed:
  • Wen-Chia Wang

Abstract

Mobile phone is a necessary gadget for modern people nowadays. More and more users consume news and media content from smartphones via news applications or social media platform. It is important for news portals to understand young generation deeply to provide suitable service. This study introduces the method of taxonomy of experience (ToE) and its analytic approach of SEEing to understand college students’ user experience of Taiwanese news applications on smartphones. Users were encouraged to express their feelings, opinions, and operation processes during the testing via the approach of ‘think aloud’. The analytic approach of SEEing includes nine steps to categorise and analyse users’ verbal commentary. More importantly, user experience is analysed via clear missions of each steps. A total of 80 participants were invited to evaluate four news applications that were developed by media in Taiwan. Each news application was evaluated by 20 participants. The outcomes show that the users’ experience of news applications include the expectation of quick understanding, sharing, consistency, fun, importance, diversity, interests, and a wide range of topics. The outcome of this study provides an alternative way for news providers in Taiwan to re-evaluate what the users’ real desires of news applications are.

Suggested Citation

  • Wen-Chia Wang, 2017. "Understanding user experience of news applications by Taxonomy of Experience (ToE)," Behaviour and Information Technology, Taylor & Francis Journals, vol. 36(11), pages 1137-1147, November.
    • Handle: RePEc:taf:tbitxx:v:36:y:2017:i:11:p:1137-1147
    DOI: 10.1080/0144929X.2017.1359337
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/0144929X.2017.1359337
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/0144929X.2017.1359337?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:tbitxx:v:36:y:2017:i:11:p:1137-1147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/tbit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.