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Effect of typeface, letter case and position on recognition of short words presented on-screen

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  • Nace Pušnik
  • Klementina Možina
  • Anja Podlesek

Abstract

In television broadcasting, there are no general rules about the implementation of various short inscriptions that accompany video image and provide additional information for the viewer. Therefore, we wanted to study what combination of typeface, letter case and position should be used for an on-screen presentation when fast recognition of a text is required. The present study investigated the minimum time required for recognising three-letter words presented in bold style on the screen in different experimental conditions. The typeface Georgia showed better legibility than Verdana, Calibri, Trebuchet and Swiss 721. Upper case letters were recognised faster compared to sentence and lower case letters. The recognition times were shorter for upper on-screen positions compared to the lower ones. The resulting combinations of text properties that are processed faster thus seem more appropriate for the on-screen use (especially for television broadcasts).

Suggested Citation

  • Nace Pušnik & Klementina Možina & Anja Podlesek, 2016. "Effect of typeface, letter case and position on recognition of short words presented on-screen," Behaviour and Information Technology, Taylor & Francis Journals, vol. 35(6), pages 442-451, June.
    • Handle: RePEc:taf:tbitxx:v:35:y:2016:i:6:p:442-451
    DOI: 10.1080/0144929X.2016.1158318
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    Cited by:

    1. Wang, Xinmeng & Zhang, Zhe & Jiang, Qingyun, 2024. "The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).

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