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Transforming tourists’ intentions through destination engagement: insights from transformative learning theory

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  • Navin Kumar
  • Rajeev Kumar Panda
  • Kishalay Adhikari

Abstract

Tourist-based destination engagement (TBDE) has emerged as a strategically significant concept to endure the destination-tourist relationship; however, identifying its related constructs is still nascent. We develop an integrative model for TBDE by identifying destination experience, destination attachment, and destination authenticity as antecedents of TBDE and destination advocacy as its consequence. We also propose a new association by investigating the direct and indirect relationship of TBDE on destination advocacy through destination satisfaction. Finally, findings were discussed conforming to transformative learning theory by relating it to TBDE and its modeled constructs. The results reveal a positive influence of all the identified drivers on TBDE and TBDE’s positive impact on destination advocacy. Moreover, destination satisfaction emerges as a mediator by supporting the positive indirect relationship between TBDE and destination advocacy. Implications for theory and practice are suggested for the tourism industry, which the tourism organizations may utilize to foster TBDE and sustain the tourist-destination relationships.

Suggested Citation

  • Navin Kumar & Rajeev Kumar Panda & Kishalay Adhikari, 2022. "Transforming tourists’ intentions through destination engagement: insights from transformative learning theory," The Service Industries Journal, Taylor & Francis Journals, vol. 42(9-10), pages 688-715, July.
    • Handle: RePEc:taf:servic:v:42:y:2022:i:9-10:p:688-715
    DOI: 10.1080/02642069.2022.2062327
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    Cited by:

    1. Sifeng Nian & Donghe Li & Jie Zhang & Song Lu & Xiaowan Zhang, 2023. "Stimulus-Organism-Response Framework: Is the Perceived Outstanding Universal Value Attractiveness of Tourists Beneficial to World Heritage Site Conservation?," IJERPH, MDPI, vol. 20(2), pages 1-21, January.

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