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A systematic review of creativity in tourism and hospitality

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  • Ali Bavik
  • Chen-Feng Kuo

Abstract

Employee creativity has become an essential concept in tourism and hospitality literature in the last two decades. Nevertheless, empirical evidence on creativity has developed into a fragmented area of research with a variety of definitions and conceptual lenses. The current study suggests that this discrepancy of extant research impedes theoretical and empirical advancement. This study systematically reviews studies in the tourism and hospitality field to strengthen future work on employee creativity. The study results show that leadership is the most powerful predating and moderating factor in employee creativity. The results also show that positive organizational culture and climate factors greatly influence employee creativity. Finally, this study proposes a combined framework of creative qualities, which can be used as a managerial tool in tourism and hospitality, and other similar service-oriented industries.

Suggested Citation

  • Ali Bavik & Chen-Feng Kuo, 2022. "A systematic review of creativity in tourism and hospitality," The Service Industries Journal, Taylor & Francis Journals, vol. 42(5-6), pages 321-359, April.
    • Handle: RePEc:taf:servic:v:42:y:2022:i:5-6:p:321-359
    DOI: 10.1080/02642069.2022.2041605
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    Cited by:

    1. Sotirios Varelas, 2022. "Virtual Immersive Platforms as a Strategic Innovative Destination Marketing Tool in the COVID-19 Era," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    2. Cem Işık & Ekrem Aydın & Tarik Dogru & Abdul Rehman & Ercan Sirakaya-Turk & Deniz Karagöz, 2022. "Innovation Research in Tourism and Hospitality Field: A Bibliometric and Visualization Analysis," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    3. Retno Purwani Setyaningrum & Muamar Nur Kholid & Priyo Susilo, 2023. "Sustainable SMEs Performance and Green Competitive Advantage: The Role of Green Creativity, Business Independence and Green IT Empowerment," Sustainability, MDPI, vol. 15(15), pages 1-14, August.
    4. Mu, Yu & Bossink, Bart & Vinig, Tsvi, 2022. "Developing a classification scheme of service innovation," Annals of Tourism Research, Elsevier, vol. 95(C).
    5. Option Takunda Chiwaridzo & Reason Masengu, 2023. "The impact of social media branding and technology adoption on green tourism: the role of tourist behavior as a mediator in developing countries post-COVID-19—context of Zimbabwe," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.

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