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Transformative service research and COVID-19

Author

Listed:
  • Catherine Prentice
  • Levent Altinay
  • Arch G. Woodside

Abstract

In view of unprecedented severe impact of the COVID-19 on micro-, meso-, and macro-levels of the service sector around the world, the Service Industries Journal initiated this special issue, approaching from transformative service research perspective (TSR) to address the issues associated with this pandemic and identify remedies and business recovery strategies for this sector. The special issue includes six articles. Three are focused on conceptualising social distancing and discussing its influence on customers and service providers. Moving beyond the social distancing focus, Paper 4 addressed the impact of mask wearing on customer response. Elevated to the organisational level, Paper 5 discusses how service quality may affect customers’ health-focused behaviours. Consistent with the meso-level discussion, Paper 6 proposes business strategies for service organisations to be resilient and sustain in this pandemic. Discussion of implications and suggestions for future research concludes this editorial.

Suggested Citation

  • Catherine Prentice & Levent Altinay & Arch G. Woodside, 2021. "Transformative service research and COVID-19," The Service Industries Journal, Taylor & Francis Journals, vol. 41(1-2), pages 1-8, January.
    • Handle: RePEc:taf:servic:v:41:y:2021:i:1-2:p:1-8
    DOI: 10.1080/02642069.2021.1883262
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    Cited by:

    1. Mert Unur & Guzide Atai & Emel Capkiner & Huseyin Arasli, 2022. "Can Safety Leadership Be an Antidote in the COVID-19 Fear of Job Insecurity and the Work Engagement Relationship in the Norwegian Service Industry? A Moderated-Mediation Model," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
    2. Sookhwa Jung & Jaewoo Lee, 2022. "Current and future influences of COVID-19 on the knowledge management function of conventions and exhibitions," Service Business, Springer;Pan-Pacific Business Association, vol. 16(2), pages 391-410, June.
    3. Shahidul Islam & Nazlida Muhamad & Wardah Hakimah Sumardi, 2022. "Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 219-245, March.
    4. George Mutugu Mwangi & Stella Despoudi & Oscar Rodriguez Espindola & Konstantina Spanaki & Thanos Papadopoulos, 2022. "A planetary boundaries perspective on the sustainability: resilience relationship in the Kenyan tea supply chain," Annals of Operations Research, Springer, vol. 319(1), pages 661-695, December.
    5. S. G. Safronov & M. V. Zotova, 2021. "Tertiarization of the Economy in Russian Regions: Deindustrialization or Postindustrialization?," Regional Research of Russia, Springer, vol. 11(3), pages 294-307, July.
    6. Ji-Hoon Park & Ribin Seo, 2024. "A contingent value of bricolage strategy on SMEs’ organizational resilience: lessons from the COVID-19 pandemic," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    7. Tünde Zita Kovács & András Nábrádi & Szabolcs Tóth & László Huzsvai & Adrián Nagy & Beáta Bittner, 2023. "Sustainable Public Transportation in a Volatile, Uncertain, Complex, and Ambiguous (VUCA) Age," Sustainability, MDPI, vol. 15(21), pages 1-15, October.

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