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Investigating the effects of tourist engagement on satisfaction and loyalty

Author

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  • S. Mostafa Rasoolimanesh
  • Shuhaida Md Noor
  • Florian Schuberth
  • Mastura Jaafar

Abstract

This paper examine the concept of tourist engagement modeled as a second-order composite in the context of a heritage destination in Malaysia. In doing so, this study investigates the direct and indirect effects of tourist engagement through satisfaction on destination loyalty. Data was collected from tourists visiting Kinabalu National Park, Sabah, Malaysia. To investigate tourist engagement, this study employs confirmatory composite analysis in combination with the latest version of partial least squares- path modeling (PLS-PM) known as consistent partial least squares. The findings strongly support to model tourist engagement as a second-order composite and show a strong positive effect for tourist engagement on satisfaction and tourists’ destination loyalty. Moreover, a strong indirect effect of tourist engagement on loyalty through satisfaction is revealed. This study has a number of practical implications for local authorities to sustain tourism development in the Kinabalu National Park.

Suggested Citation

  • S. Mostafa Rasoolimanesh & Shuhaida Md Noor & Florian Schuberth & Mastura Jaafar, 2019. "Investigating the effects of tourist engagement on satisfaction and loyalty," The Service Industries Journal, Taylor & Francis Journals, vol. 39(7-8), pages 559-574, June.
    • Handle: RePEc:taf:servic:v:39:y:2019:i:7-8:p:559-574
    DOI: 10.1080/02642069.2019.1570152
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    Citations

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    Cited by:

    1. Minerva Martínez Ávila, 2022. "Competitive Advantage and Knowledge Absorptive Capacity: the Mediating Role of Innovative Capability," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(1), pages 185-210, March.
    2. Florian Schuberth, 2021. "Confirmatory composite analysis using partial least squares: setting the record straight," Review of Managerial Science, Springer, vol. 15(5), pages 1311-1345, July.
    3. Ndhlovu, Thinkwell & Maree, Tania, 2022. "Consumer brand engagement: Refined measurement scales for product and service contexts," Journal of Business Research, Elsevier, vol. 146(C), pages 228-240.
    4. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    5. Adriana Burlea-Schiopoiu & Ferjolt Ozuni, 2021. "The Potential of Albanian Tourism Sector," Sustainability, MDPI, vol. 13(7), pages 1-15, April.
    6. Feng Xu & Yuli Bai & Shuaishuai Li, 2020. "Examining the Antecedents of Brand Engagement of Tourists Based on the Theory of Value Co-Creation," Sustainability, MDPI, vol. 12(5), pages 1-21, March.
    7. Dan Wang & Ching-Cheng Shen & Hsi-Lin Liu, 2023. "Exploring the Impact of Group Tourists’ Citizenship Behavior on Engagement: The Intimacy as a Mediating Variable," Sustainability, MDPI, vol. 15(18), pages 1-14, September.
    8. Supawat Meeprom & Surachai Chancharat, 2022. "Building Health and Wellness Service Experience Extension: A Case Study of Bangkok, Thailand," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    9. Liu, Yuqing & Schuberth, Florian & Liu, Yide & Henseler, Jörg, 2022. "Modeling and assessing forged concepts in tourism and hospitality using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 152(C), pages 221-230.
    10. Ibrahim A. Elshaer & Sameh Fayyad & Salama Ammar & Tamer Ahmed Abdulaziz & Samy Wageh Mahmoud, 2022. "Adaptive Reuse of Heritage Houses and Hotel Conative Loyalty: Digital Technology as a Moderator and Memorable Tourism and Hospitality Experience as a Mediator," Sustainability, MDPI, vol. 14(6), pages 1-13, March.
    11. Catherine Prentice & Sandra Maria Correia Loureiro & João Guerreiro, 2023. "Engaging with intelligent voice assistants for wellbeing and brand attachment," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 449-460, September.
    12. Henseler, Jörg & Schuberth, Florian, 2020. "Using confirmatory composite analysis to assess emergent variables in business research," Journal of Business Research, Elsevier, vol. 120(C), pages 147-156.

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