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Franchise, innovation and entrepreneurship

Author

Listed:
  • María Teresa Méndez
  • Miguel-Angel Galindo
  • Miguel-Angel Sastre

Abstract

Since franchise business can be an alternative to independent business, it seems interesting to look at those factors that encourage individuals to choose franchise rather than independent business. It is also relevant to consider the role of innovation because it is generally accepted that independent business facilitates innovations to a greater degree than does franchise. The main goal of this paper is to determine the factors that encourage individuals to choose franchise activity and what role plays innovation in their decision.

Suggested Citation

  • María Teresa Méndez & Miguel-Angel Galindo & Miguel-Angel Sastre, 2014. "Franchise, innovation and entrepreneurship," The Service Industries Journal, Taylor & Francis Journals, vol. 34(9-10), pages 843-855, July.
    • Handle: RePEc:taf:servic:v:34:y:2014:i:9-10:p:843-855
    DOI: 10.1080/02642069.2014.905926
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    Cited by:

    1. Jaeyoung Kang, 2014. "Roles of Board of Directors in Organizational Ambidexterity," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 5(4), pages 99-109, November.

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