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Corporate sustainability in action

Author

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  • Roberta Sebastiani
  • Daniela Corsaro
  • Francesca Montagnini
  • Albert Caruana

Abstract

Recent developments in management have highlighted the need for research on corporate sustainability strategies at the value chain level and in particular in the context of franchising. Although franchising is a widespread phenomenon, there is little empirical evidence of how companies approach the issue. By employing a multi-method research approach, this study explores the importance that franchisors assign to sustainability and the way they deal with it. Our findings show that franchisors adopt three main different sustainability strategies, with an increasing relevance of social sustainability as an enabler of environmental sustainability. The study sheds some light also on the interplay between the franchisor-franchisee relationship features and the company's approach toward sustainability. Preliminary propositions are presented as a starting point for further research in this area.

Suggested Citation

  • Roberta Sebastiani & Daniela Corsaro & Francesca Montagnini & Albert Caruana, 2014. "Corporate sustainability in action," The Service Industries Journal, Taylor & Francis Journals, vol. 34(7), pages 584-603, May.
    • Handle: RePEc:taf:servic:v:34:y:2014:i:7:p:584-603
    DOI: 10.1080/02642069.2014.886191
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    Cited by:

    1. Le Bot, Corentin & Perrigot, Rozenn & Déjean, Frédérique & Oxibar, Bruno, 2022. "Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Salome Zimmermann, 2019. "Same Same but Different: How and Why Banks Approach Sustainability," Sustainability, MDPI, vol. 11(8), pages 1-20, April.
    3. Tajammal Hussain & Rick Edgeman & Jacob Eskildsen & Alaa Mohamed Shoukry & Showkat Gani, 2018. "Sustainable Enterprise Excellence: Attribute-Based Assessment Protocol," Sustainability, MDPI, vol. 10(11), pages 1-13, November.
    4. Mani, Venkatesh & Jabbour, Charbel Jose Chiappetta & Mani, Kavitha T.N., 2020. "Supply chain social sustainability in small and medium manufacturing enterprises and firms’ performance: Empirical evidence from an emerging Asian economy," International Journal of Production Economics, Elsevier, vol. 227(C).
    5. Carlos E. Jijena Michel & Javier Perote & José D. Vicente-Lorente, 2018. "Efficiency and Sustainability in Teamwork: The Role of Entry Costs," Sustainability, MDPI, vol. 10(7), pages 1-19, July.
    6. Kwame Asamoah & Devika Nadarajah, 2021. "Supply Chain Integration as a Predictor of SSCM Practices on Operational Performance," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 182-205, December.
    7. Esther Calderon-Monge & Ivan Pastor-Sanz & Pilar Huerta-Zavala, 2017. "Economic Sustainability in Franchising: A Model to Predict Franchisor Success or Failure," Sustainability, MDPI, vol. 9(8), pages 1-16, August.

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