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A resource-advantage perspective on the orchestration of ambidexterity

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  • Ian R. Hodgkinson
  • M.N. Ravishankar
  • Michelle Aitken-Fischer

Abstract

Strategic resources are key inputs to strategy that can form the basis of superior service performance, yet there is scarce research on the strategic resources used by managers to realise ambidexterity: the simultaneous pursuit of alignment and adaptability. In this article, we draw on a qualitative case study of a leading European airline and examine the resource bundles used by managers in their orchestration of ambidexterity. Adopting a resource-advantage perspective, the study illustrates elements of human, organisational, and informational capital that are mobilised by managers in their incorporation of alignment-oriented and adaptability-oriented activities. By moving beyond a linear association between strategic resources and ambidextrous organisations, we argue that managers' orchestration of ambidexterity is central to how service organisations manage their strategic resources and enhance competitiveness. Overall, we highlight the micro managerial level as an important point of observation to extend current thinking on the 'how' of ambidexterity in service organisations.

Suggested Citation

  • Ian R. Hodgkinson & M.N. Ravishankar & Michelle Aitken-Fischer, 2014. "A resource-advantage perspective on the orchestration of ambidexterity," The Service Industries Journal, Taylor & Francis Journals, vol. 34(15), pages 1234-1252, November.
    • Handle: RePEc:taf:servic:v:34:y:2014:i:15:p:1234-1252
    DOI: 10.1080/02642069.2014.942655
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    Cited by:

    1. Sahi, Gurjeet Kaur & Gupta, Mahesh C. & Cheng, T.C.E., 2020. "The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era," International Journal of Production Economics, Elsevier, vol. 220(C).
    2. Johannes Hofmeister & Dominik K. Kanbach & Jens Hogreve, 2024. "Service productivity: a systematic review of a dispersed research area," Management Review Quarterly, Springer, vol. 74(3), pages 1249-1281, September.
    3. Julia Mueller & Birgit Renzl & Matthias Georg Will, 2020. "Ambidextrous leadership: a meta-review applying static and dynamic multi-level perspectives," Review of Managerial Science, Springer, vol. 14(1), pages 37-59, February.
    4. José Andrade & Mário Franco & Luis Mendes, 2023. "Facilitating and Inhibiting Effects of Organisational Ambidexterity in SME: an Analysis Centred on SME Characteristics," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(1), pages 35-64, March.
    5. Hughes, Paul & Hughes, Matthew & Stokes, Peter & Lee, Hanna & Rodgers, Peter & Degbey, William Y., 2020. "Micro-foundations of organizational ambidexterity in the context of cross-border mergers and acquisitions," Technological Forecasting and Social Change, Elsevier, vol. 153(C).

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