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Roles of 'small- and medium-sized enterprises' in service industry innovation: a case study on leisure agriculture service in tourism regional innovation

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  • Shih-Ming Hsu
  • Pei-Hung Hsieh
  • Soe-Tsyr Yuan

Abstract

This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry.

Suggested Citation

  • Shih-Ming Hsu & Pei-Hung Hsieh & Soe-Tsyr Yuan, 2013. "Roles of 'small- and medium-sized enterprises' in service industry innovation: a case study on leisure agriculture service in tourism regional innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 33(11), pages 1068-1088, August.
    • Handle: RePEc:taf:servic:v:33:y:2013:i:11:p:1068-1088
    DOI: 10.1080/02642069.2011.623773
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    Cited by:

    1. Ching-Yi Daphne Tsai & Shih-Hao Wu & Stephen Chi-Tsun Huang, 2017. "From mandatory to voluntary: consumer cooperation and citizenship behaviour," The Service Industries Journal, Taylor & Francis Journals, vol. 37(7-8), pages 521-543, June.
    2. Vera Sadovska & Lena Ekelund Axelson & Cecilia Mark-Herbert, 2020. "Reviewing Value Creation in Agriculture—A Conceptual Analysis and a New Framework," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
    3. Gangmin Weng & Yue Pan & Jianpu Li, 2021. "Study on the Influencing Factors and Acting Path of the Sustainable Development of Rural Tourism Based on EEAM-ISM Model," Sustainability, MDPI, vol. 13(10), pages 1-16, May.

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