IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v28y2008i10p1463-1481.html
   My bibliography  Save this article

Digital music services: consumer intention and adoption

Author

Listed:
  • Sze Wan Kwong
  • Jungkun Park

Abstract

In recent years, the popular channel to obtain record albums has shifted from purchasing compact discs to downloading MP3 files. In fact, digital music service (DMS), the industry that sells MP3 songs, has seen tremendous successes and is making hundreds of millions of dollars every year. However, few attempts have been made to understand the consumption behavior of this newly emerging market because it has its own characteristics that have made other behavioral models inapplicable. In this study, we surveyed college students, who are the most active in this market, concerning their DMS subscription behavior. A modified theory of planned behavior (TPB) model was used as the framework. This new model incorporates the technology acceptance model and a new construct, the perceived service quality, into the original TPB model. Based on the survey results, the present study depicts a model that explains subscription behavior and indicates that subjective norm has the most significant effect on the intention to subscribe. Also, features that potential subscribers found important are revealed. The results provide marketing implications for DMS providers and indicate possible direction for future studies.

Suggested Citation

  • Sze Wan Kwong & Jungkun Park, 2008. "Digital music services: consumer intention and adoption," The Service Industries Journal, Taylor & Francis Journals, vol. 28(10), pages 1463-1481, December.
  • Handle: RePEc:taf:servic:v:28:y:2008:i:10:p:1463-1481
    DOI: 10.1080/02642060802250278
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642060802250278
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/02642060802250278?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Domenico Sardanelli & Agostino Vollero & Alfonso Siano & Gianmaria Bottoni, 2019. "Lowering the pirate flag: a TPB study of the factors influencing the intention to pay for movie streaming services," Electronic Commerce Research, Springer, vol. 19(3), pages 549-574, September.
    2. Wan Su & Yangchun Li & Huichuan Zhang & Tiandong Wang, 2023. "How the attributes of content distributors influence the intentions of users to pay for content shared on social media," Electronic Commerce Research, Springer, vol. 23(1), pages 407-441, March.
    3. Chen, Shih-Chih & Hung, Chung-Wen, 2016. "Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 155-163.
    4. Wang, Jie & Ritchie, Brent W., 2012. "Understanding accommodation managers’ crisis planning intention: An application of the theory of planned behaviour," Tourism Management, Elsevier, vol. 33(5), pages 1057-1067.
    5. Valerie Graf-Drasch & Maximilian Röglinger & Annette Wenninger & Sabiölla Hosseini, 2022. "A Contextualized Acceptance Model for Proactive Smart Services," Schmalenbach Journal of Business Research, Springer, vol. 74(3), pages 345-387, September.
    6. Nguyen Thuy Quynh Loan & Tran Vu Hoang Long, 2017. "Factors influencing the willingness-to-pay of internet users in Vietnam for the fee-based online contents," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 7(2), pages 24-41.
    7. Jonathan Dörr & Thomas Wagner & Alexander Benlian & Thomas Hess, 2013. "Music as a Service as an Alternative to Music Piracy?," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(6), pages 383-396, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:28:y:2008:i:10:p:1463-1481. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.