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A New Internet Driven Internationalisation Framework

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  • José M. Barrutia
  • Carmen Echebarria

Abstract

This paper aims to offer a new Internet driven theoretical framework that explains how a successful internationalisation process may be developed and identifies the strategic dimensions that influence the key decisions in an interrelated, performance-associated way. The extant literature is examined in international marketing, international entrepreneurship and Internet marketing and a comprehensive strategic analysis is conducted of a successful individual services business: ING Direct. It is shown how strategic constructs and risk constructs drive the internationalisation process in an interrelated and performance-associated way. In the framework, the firm's target is to take advantage of an opportunity by obtaining a sustainable competitive advantage while attenuating international risk. Entry mode and country selection are strategic decisions interrelated mutually and with other strategic choices and with performance; this is why an analysis with ceteris paribus statements or episodic analysis may lead to the wrong conclusions.

Suggested Citation

  • José M. Barrutia & Carmen Echebarria, 2007. "A New Internet Driven Internationalisation Framework," The Service Industries Journal, Taylor & Francis Journals, vol. 27(7), pages 923-946, October.
    • Handle: RePEc:taf:servic:v:27:y:2007:i:7:p:923-946
    DOI: 10.1080/02642060701570735
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    References listed on IDEAS

    as
    1. Alex Rialp Criado & Josep Rialp Criado & Gary A. Knight, 2002. "The Phenomenon of International new Ventures, Global Start-ups, and Born-Globals: What do we know After a Decade (1993-2002) of Exhaustive Scientific Inquiry," Working Papers 0211, Departament Empresa, Universitat Autònoma de Barcelona, revised Dec 2002.
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    Cited by:

    1. Robert Wentrup, 2016. "The online–offline balance: internationalization for Swedish online service providers," Journal of International Entrepreneurship, Springer, vol. 14(4), pages 562-594, December.
    2. Jose M Barrutia & Carmen Echebarria & Ainhize Gilsanz, 2011. "Social capital and innovation: an empirical analysis in the context of European regions," ERSA conference papers ersa10p1347, European Regional Science Association.

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