Combining Service Blueprint and FMEA for Service Design

This paper aims at combining the service blueprint and Failure Modes and Effects Analysis (FMEA) to assist service designers in designing a failure-free service system. In the proposed approach, a blueprint of a service system should be, first, developed to identify the potential fail points and failure modes for both front office and back office service activities. Based on the blueprint, the FMEA tool is then applied to prioritise the critical potential failure modes of the service system and take the required actions to ensure service design performance. An example of a hypermarket service system was used to demonstrate the proposed approach. The example not only identifies the most likely failure modes but also provides the effects and possible causes for each of the most critical failure modes. This implies that the actions to prevent these failures from occurring should be the main focus in the service design stage of the example company. Some managerial implications are also provided.