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Business Performance in the UK Hotel Sector - Does it Pay to be Market Oriented?

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  • A. Sargeant
  • M. MOHAMAD

Abstract

This article reports the findings ofa postal survey of 200 of the UK's largest hotel groups. The results clearly indicate that many organisations have yet to achieve a market orientation and that a focus on competitors is frequently absent. Thirty five per cent of hotels remain sales oriented, although no adverse effects on performance would yet appear to be evident. This study found no link between the degree o f market orientation attained and the performance o f the business as measured by profitability and turnover.

Suggested Citation

  • A. Sargeant & M. MOHAMAD, 1999. "Business Performance in the UK Hotel Sector - Does it Pay to be Market Oriented?," The Service Industries Journal, Taylor & Francis Journals, vol. 19(3), pages 42-59, July.
    • Handle: RePEc:taf:servic:v:19:y:1999:i:3:p:42-59
    DOI: 10.1080/02642069900000029
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    Cited by:

    1. Seo Yeon Kim & Jong Uk Kim & Sang Cheol Park, 2017. "The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention," Sustainability, MDPI, vol. 9(12), pages 1-14, December.
    2. Gainer, Brenda & Padanyi, Paulette, 2005. "The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations," Journal of Business Research, Elsevier, vol. 58(6), pages 854-862, June.
    3. Shelby D. Hunt, 2012. "Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 5-18, March.
    4. Ramanathan, Ramakrishnan & Ramanathan, Usha & Zhang, Yubo, 2016. "Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach," International Journal of Production Economics, Elsevier, vol. 176(C), pages 111-122.
    5. Gengenbach, C. & Palm, F.C. & Urbain, J.R.Y.J., 2005. "Panel cointegration testing in the presence of common factors," Research Memorandum 051, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).

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