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Modelling Consumer Price Cognition: Evidence from Discount and Superstore Sectors

Author

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  • Peter J. McGoldrick
  • ERICA J. BETTS
  • ALEXANDRA F. WILSON

Abstract

In recent years there has been rnuch ern1 hasi on the need for service firms to develop an orgatzisational culture which facilitates the successful implementation of marketing activities. This issue is considered critical for the delivery of .sewices given the degree of interaction between the firm and its customers, and the proclamation by marketing academics and managers that a strong marketing culture will lead to customer satisfaction. This article reports on an empirical investigation into the relationship between UK service firms' marketing culture and performance. The results link marketing culture to customer satisfaction, customer retention and profitability. implications of these findings for managers are suh sequential discussed along with directions for future research.

Suggested Citation

  • Peter J. McGoldrick & ERICA J. BETTS & ALEXANDRA F. WILSON, 1999. "Modelling Consumer Price Cognition: Evidence from Discount and Superstore Sectors," The Service Industries Journal, Taylor & Francis Journals, vol. 19(1), pages 171-193, January.
    • Handle: RePEc:taf:servic:v:19:y:1999:i:1:p:171-193
    DOI: 10.1080/02642069900000010
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    Citations

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    Cited by:

    1. Rosa Diaz, Isabel Maria & Rondán Cataluña, Francisco Javier, 2011. "Antecedentes da importância do preço nas decisões de compra," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 51(4), July.
    2. Loy, Jens-Peter & Ceynowa, Christian & Kuhn, Lena, 2020. "Price recall: Brand and store type differences," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    3. Mª Encarnación Andrés Martínez & Miguel Angel Gomez Borja & Juan Antonio Mondéjar Jiménez, 2013. "Main Factors That Influence In The Price Misperception," International Journal of Business and Social Research, LAR Center Press, vol. 3(3), pages 140-148, March.
    4. Pechtl, Hans, 2004. "Das Preiswissen von Konsumenten: eine theoretisch-konzeptionelle Analyse," Wirtschaftswissenschaftliche Diskussionspapiere 01/2004, University of Greifswald, Faculty of Law and Economics.
    5. Rosa Díaz, Isabel María & Rondán Cataluña, Francisco Javier, 2012. "Determinantes y consecuencias de la efectividad de las promociones basadas en precios," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    6. Jensen, Birger Boutrup & Grunert, Klaus G., 2014. "Price Knowledge During Grocery Shopping: What We Learn and What We Forget," Journal of Retailing, Elsevier, vol. 90(3), pages 332-346.

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