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Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach

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  • Gregory Elliott
  • WILLIAM GLYNN

Abstract

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Suggested Citation

  • Gregory Elliott & WILLIAM GLYNN, 1998. "Segmenting Financial Services Markets for Customer Relationships: A Portfolio-Based Approach," The Service Industries Journal, Taylor & Francis Journals, vol. 18(3), pages 38-54, July.
    • Handle: RePEc:taf:servic:v:18:y:1998:i:3:p:38-54
    DOI: 10.1080/02642069800000031
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    Cited by:

    1. Martins, Maria Cristina M.S.G. & Cardoso, Margarida G.M.S., 2012. "Cross-validation of segments of credit card holders," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 629-636.
    2. Leonard Paas, 2006. "Acquisition pattern analysis for evolutionary database marketing," The Service Industries Journal, Taylor & Francis Journals, vol. 29(6), pages 805-812, July.

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