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Promoting water conservation habits in shower use: review of water utility websites in OECD cities

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  • Francisco González-Gómez
  • Samara López-Ruiz
  • Cecilia Tortajada

Abstract

Personal hygiene accounts for 30–45% of water use in households in Organisation for Economic Co-operation and Development (OECD) countries, and of this water, the greatest proportion is used for showering. More efficient showers can be achieved by using efficient technologies – mainly efficient showerheads – as well as through the adoption of sustainable habits, such as reducing shower frequency and duration. A review of the websites of water utilities in cities of OECD countries shows little effort to promote water-saving shower habits. Addressing this shortcoming would improve the sustainability of water use, compared with the current focus on efficient technologies.

Suggested Citation

  • Francisco González-Gómez & Samara López-Ruiz & Cecilia Tortajada, 2022. "Promoting water conservation habits in shower use: review of water utility websites in OECD cities," Water International, Taylor & Francis Journals, vol. 47(4), pages 632-645, May.
    • Handle: RePEc:taf:rwinxx:v:47:y:2022:i:4:p:632-645
    DOI: 10.1080/02508060.2022.2052662
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    Cited by:

    1. Samara López-Ruiz & Nazaret Ibáñez-Rueda & Jorge Guardiola & Francisco González-Gómez, 2023. "Does the Ownership of Water Utilities Influence Water-Saving Advice Provided to Service Users? An Analysis of the Spanish Water Sector," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 37(8), pages 3299-3318, June.

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