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A comparative analysis of place branding in Michigan and Ontario

Author

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  • Richard Sadler
  • Evan Cleave
  • Godwin Arku
  • Jason Gilliland

Abstract

Place branding has increasingly been adopted as a municipal initiative to change the trajectory of local economic development. Specifically, local municipalities and communities have used place branding not only as a response to the influence of globalization and neo-liberalism, but also economic challenges and restructuring. Like any other initiative, the ultimate goal is to enhance the economic and social well-being of local jurisdictions. Although a popular strategy, it is not clear if and how locally specific factors mediate the process. By comparing two cross-border geographical areas, this study attempts to identify how regional variability in the manifestation of political-economic forces, as well as geographical influences, affects the use of place branding at local scales. Every municipality in Michigan ( n = 1774) and Ontario ( n = 414) was systematically examined for the presence and message of local place brands as presented through logos and slogans. The comparative analysis demonstrated that Ontario’s municipalities utilized place branding to a greater extent, and that the dominant messages differ by region. Further, this analysis shows that -- beyond political differences -- geographical context appears to have an effect on both local place branding usage and message.

Suggested Citation

  • Richard Sadler & Evan Cleave & Godwin Arku & Jason Gilliland, 2016. "A comparative analysis of place branding in Michigan and Ontario," Urban Research & Practice, Taylor & Francis Journals, vol. 9(1), pages 16-36, March.
  • Handle: RePEc:taf:rurpxx:v:9:y:2016:i:1:p:16-36
    DOI: 10.1080/17535069.2015.1037341
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    Cited by:

    1. Selina Phan & Evan Cleave & Godwin Arku, 2020. "Innovation within the Context of Local Economic Development and Planning: Perspectives of City Practitioners," Urban Planning, Cogitatio Press, vol. 5(3), pages 364-377.
    2. Selina Phan & Evan Cleave & Godwin Arku, 2020. "Innovation within the Context of Local Economic Development and Planning: Perspectives of City Practitioners," Urban Planning, Cogitatio Press, vol. 5(3), pages 364-377.

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