IDEAS home Printed from https://ideas.repec.org/a/taf/rsocxx/v9y2014i2p271-283.html
   My bibliography  Save this article

The 2016 Olympic and Paralympic Games and Brazil's soft power

Author

Listed:
  • Bárbara Schausteck de Almeida
  • Wanderley Marchi Júnior
  • Elizabeth Pike

Abstract

The economic growth of nations such as Brazil, Russia, India, China and South Africa starred a new order into the global power balance. For Brazil, winning the rights to host sport mega events gave the country recognition and symbolic power in the international arena. The ensuing expectation is to increase these achievements while staging the events and to sustain the profits to a remarkable level of 'soft power'. Using the 2016 Olympic and Paralympic election as a starting point, this paper aims to reveal how sport has been used as a strategy of foreign policy to improve the country's soft power. After reviewing some key features of the Brazilian political and economic context, and the foreign policy agenda in the 2000s and the 2016 election, it is shown that sport mega events support and reflect the intention of many Brazilian political officials intention to increase the status of Brazil in the international sphere.

Suggested Citation

  • Bárbara Schausteck de Almeida & Wanderley Marchi Júnior & Elizabeth Pike, 2014. "The 2016 Olympic and Paralympic Games and Brazil's soft power," Contemporary Social Science, Taylor & Francis Journals, vol. 9(2), pages 271-283, June.
    • Handle: RePEc:taf:rsocxx:v:9:y:2014:i:2:p:271-283
    DOI: 10.1080/21582041.2013.838291
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/21582041.2013.838291
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/21582041.2013.838291?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsocxx:v:9:y:2014:i:2:p:271-283. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsoc21 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.