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Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers

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  • Daniel C. Funk
  • Lynn L. Ridinger
  • Anita M. Moorman

Abstract

The present study used the Sport Interest Inventory (SII) to further our understanding of how motivation can be characterised as individual difference factors among sport consumers. The SII was augmented through qualitative feedback involving four focus groups, a pilot test (n = 80) and later validated on a sample of season ticket holders and single-game attendees (n = 623) of a Women's National Basketball Association franchise in the United States. Confirmatory factor analysis (CFA) and discriminant validity tests provided support for increasing the SII from 14 to 18 unique constructs. Evidence for the application of the SII to a variety of sporting events was observed in that 14 of the 18 factors have already been confirmed and used to examine spectators of men's competitive teams. The application of the SII to women's sport in general was supported in that 18 unique factors have now been confirmed in women's professional soccer and basketball. Multiple linear regression analysis was used to demonstrate one application of the SII and revealed that 10 motivational factors explained 48% of the variance in level of consumer support for the professional sport team. Implications for the use of the SII by sport managers and directions for future research are discussed.

Suggested Citation

  • Daniel C. Funk & Lynn L. Ridinger & Anita M. Moorman, 2003. "Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers," Sport Management Review, Taylor & Francis Journals, vol. 6(1), pages 1-32, January.
    • Handle: RePEc:taf:rsmrxx:v:6:y:2003:i:1:p:1-32
    DOI: 10.1016/S1441-3523(03)70051-5
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    Cited by:

    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    2. Yoshida, Masayuki & James, Jeffrey D., 2011. "Service quality at sporting events: Is aesthetic quality a missing dimension?," Sport Management Review, Elsevier, vol. 14(1), pages 13-24, February.
    3. Valenti, Maurizio & Scelles, Nicolas & Morrow, Stephen, 2020. "The determinants of stadium attendance in elite women’s football: Evidence from the UEFA Women's Champions League," Sport Management Review, Elsevier, vol. 23(3), pages 509-520.
    4. Shilbury, David, 2011. "A bibliometric analysis of four sport management journals," Sport Management Review, Elsevier, vol. 14(4), pages 434-452.
    5. Xinghua Wang & James J. Zhang & Guandong Song & Xia Wan, 2020. "Push and Pull Factors Influencing the Winter Sport Tourists in China: The Case of Leisure Skiers," SAGE Open, , vol. 10(2), pages 21582440209, June.
    6. Hanlon, Clare & Morris, Tony & Nabbs, Susan, 2010. "Establishing a successful physical activity program to recruit and retain women," Sport Management Review, Elsevier, vol. 13(3), pages 269-282, August.
    7. Wang, Ryan T. & Zhang, James J. & Tsuji, Yosuke, 2011. "Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan," Sport Management Review, Elsevier, vol. 14(4), pages 347-360.

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