IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v5y2002i1p1-24.html
   My bibliography  Save this article

Motivational Factors Influencing the Behaviour of J. League Spectators

Author

Listed:
  • Daniel F. Mahony
  • Makoto Nakazawa
  • Daniel C. Funk
  • Jeffrey D. James
  • James M. Gladden

Abstract

The Japanese Professional Soccer League (J. League) began in 1993 and was the first professional soccer league in Japan. After an initial period of strong interest, spectator support for the League has declined. The primary purpose of the current study was to develop a means for measuring selected motives influencing the behaviour of J. League spectators. The second purpose was to then use the measurement scale to examine the impact of these motives on spectator behaviour. Seven motives for J. League spectators were identified in the current study (drama, vicarious achievement, aesthetics, team attachment, player attachment, sport attachment, and community pride), based on prior attempts to measure the motives of sport consumers (e.g., Madrigal & Howard, 1995; Wann, 1995), and an understanding of Japanese culture and J. League spectators. Items were generated to measure each of the seven motives. Confirmatory factor analysis of the scale based on a survey of J. League attendees indicated that seven factors extracted 57% of the variance and were suitable for further analysis. Additional analysis indicated the relative importance of the motives in predicting variance in length of time as a fan and frequency of attendance. Sport attachment predicted the most variance in length of time as a fan, while team attachment was the strongest predictor of frequency of attendance. These results have implications for sport practitioners seeking to improve their marketing efforts and for sport researchers seeking to better understand the motives of sport consumers.

Suggested Citation

  • Daniel F. Mahony & Makoto Nakazawa & Daniel C. Funk & Jeffrey D. James & James M. Gladden, 2002. "Motivational Factors Influencing the Behaviour of J. League Spectators," Sport Management Review, Taylor & Francis Journals, vol. 5(1), pages 1-24, January.
    • Handle: RePEc:taf:rsmrxx:v:5:y:2002:i:1:p:1-24
    DOI: 10.1016/S1441-3523(02)70059-4
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1016/S1441-3523(02)70059-4
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1016/S1441-3523(02)70059-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Funk, Daniel C. & Ridinger, Lynn L. & Moorman, Anita M., 2003. "Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women's Professional Sport Consumers," Sport Management Review, Elsevier, vol. 6(1), pages 1-31, May.
    2. Prayag, Girish & Mills, Hamish & Lee, Craig & Soscia, Isabella, 2020. "Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective," Journal of Business Research, Elsevier, vol. 112(C), pages 373-384.
    3. Drayer, Joris & Shapiro, Stephen L. & Dwyer, Brendan & Morse, Alan L. & White, Joel, 2010. "The effects of fantasy football participation on NFL consumption: A qualitative analysis," Sport Management Review, Elsevier, vol. 13(2), pages 129-141, May.
    4. Toder-Alon, Anat & Icekson, Tamar & Shuv-Ami, Avichai, 2019. "Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing," Sport Management Review, Elsevier, vol. 22(2), pages 194-208.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:5:y:2002:i:1:p:1-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.