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Stimulating the adoption of green practices by professional football organisations: a focus on stakeholders’ pressures and expected benefits

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  • Niccolò Maria Todaro
  • Brian McCullough
  • Tiberio Daddi

Abstract

The authors investigate drivers and expected outcomes of the adoption of environmental practices by football organizations. Based on a survey of European professional football organizations, the authors examine the influence of stakeholders’ pressures on adopting environmental practices, distinguishing between operational and governance practices. The relationship between the adoption of environmental practices and expected benefits is examined. The results partially support the hypothesis of the study, highlighting pressures from market and societal stakeholders as relevant drivers of environmental sustainability in the football sector and identifying a wide range of expected benefits resulting from the adoption of operational and governance practices. Drivers and expected outcomes of the adoption of environmental practices by professional football organizations are examined.The authors distinguish operational and governance practices to provide a nuanced analysis of environmental practices in the football sector.Pressures from market and societal stakeholders emerge as relevant drivers of the adoption of both operational and governance practices.Pressures from football institutions (at national and international levels) positively influence the adoption of governance practices, rather than operational practices.Environmental practices are associated with a wide range of expected benefits, ranging from environmental performance improvements to business benefits.

Suggested Citation

  • Niccolò Maria Todaro & Brian McCullough & Tiberio Daddi, 2023. "Stimulating the adoption of green practices by professional football organisations: a focus on stakeholders’ pressures and expected benefits," Sport Management Review, Taylor & Francis Journals, vol. 26(1), pages 156-180, January.
    • Handle: RePEc:taf:rsmrxx:v:26:y:2023:i:1:p:156-180
    DOI: 10.1080/14413523.2022.2046971
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