IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v25y2022i2p275-299.html
   My bibliography  Save this article

Sport spectator adoption of technological innovations: a behavioral reasoning analysis of fan experience apps

Author

Listed:
  • Sebastian Uhrich

Abstract

Mobile applications specifically designed for in-stadium use during games (referred to as fan experience apps) are an emergent technological innovation in professional team sports around the globe. Drawing on behavioral reasoning theory, this study proposes and empirically tests a model to explain sport spectator adoption of fan experience apps (FEA). By considering both reasons for and reasons against adopting FEA, the model represents an important theoretical extension of existing innovation frameworks in sport marketing. Using a qualitative pre-study, I operationalized reasons using specific pro-adoption factors (i.e., enjoyment, ease of use, game-related content, and social interaction) and anti-adoption factors (i.e., distraction from the game, declining atmosphere, social risk, and data security concerns). Survey data collected among German team sport spectators (N = 792) confirmed that both reasons for adoption (positively) and reasons against adoption (negatively) influenced adoption attitudes, usage intentions, and actual use of FEA. The results indicated that reasons for adoption had a stronger relative impact on spectators’ responses to FEA than reasons against. The study also delineated the relative contribution of specific pro-adoption and anti-adoption factors to overall reasons for and against adoption. The findings imply that FEA developers, marketing communications directed at potential users, and market research that explores consumer opinions of these technological innovations should take into account both reasons for and against FEA usage.Identifies both reasons for and reasons against the in-stadium use of fan experience apps (FEA).Reasons for adoption include enjoyment, ease of use, game-related content and social interactions.Reasons against adoption include distraction from the game, declining atmosphere, social risk and data security concerns.Both reasons for and against influence adoption attitudes, usage intentions and actual use of FEA.

Suggested Citation

  • Sebastian Uhrich, 2022. "Sport spectator adoption of technological innovations: a behavioral reasoning analysis of fan experience apps," Sport Management Review, Taylor & Francis Journals, vol. 25(2), pages 275-299, March.
    • Handle: RePEc:taf:rsmrxx:v:25:y:2022:i:2:p:275-299
    DOI: 10.1080/14413523.2021.1935577
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/14413523.2021.1935577
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/14413523.2021.1935577?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ji-Hyoung Chin & Chanwook Do & Minjung Kim, 2022. "How to Increase Sport Facility Users’ Intention to Use AI Fitness Services: Based on the Technology Adoption Model," IJERPH, MDPI, vol. 19(21), pages 1-12, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:25:y:2022:i:2:p:275-299. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.