IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v24y2021i4p620-641.html
   My bibliography  Save this article

The effect of sport team reputation on team attachment and community attachment: a comparison of fans, local residents, and sponsors

Author

Listed:
  • Shohei Takamatsu

Abstract

The main purpose of this study was to examine the effect of sport team reputation on team attachment and community attachment by comparing fans, local residents, and sponsors. The team targeted for this research was Victorina Himeji, which was the first professional female volleyball club in Japan. This study consisted of separate surveys for fans, local residents, and sponsors. The results demonstrated that: (a) the measurement scale of sport team reputation could be applied to the three stakeholders; (b) the three stakeholders significantly differed in assessing sport team reputation, team attachment, and community attachment; and (c) the multigroup structural equation modelling revealed that the effect of sport team reputation on team attachment was stronger for fans and sponsors than for local residents, although all paths had positive influences. The present study advanced reputation research in sport by demonstrating the relationships among sport team reputation, team attachment, and community attachment across the three stakeholders.The Spectator-based Sports Team Reputation Scale (SSTR) could be applied to the three stakeholders as a general sport team reputation.The three stakeholders significantly differed in assessing sport team reputation, team attachment, and community attachment.Sport team reputation influenced community attachment through team attachment for each stakeholder.The path coefficient of the relationship between sport team reputation and team attachment differed between fans and local residents, and local residents and sponsors.

Suggested Citation

  • Shohei Takamatsu, 2021. "The effect of sport team reputation on team attachment and community attachment: a comparison of fans, local residents, and sponsors," Sport Management Review, Taylor & Francis Journals, vol. 24(4), pages 620-641, August.
    • Handle: RePEc:taf:rsmrxx:v:24:y:2021:i:4:p:620-641
    DOI: 10.1080/14413523.2021.1879557
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/14413523.2021.1879557
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/14413523.2021.1879557?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
    2. Abed Mahmoudian & Saeed Sadeghi Boroujerdi & Yong Jae Ko & Vahid Delshab, 2024. "The Impact of Perceived Team Reputation on Team Identification in the Context of European Football League Teams," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 70-85, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:24:y:2021:i:4:p:620-641. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.