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Extending sport-based entrepreneurship theory through phenomenological inquiry

Author

Listed:
  • Florian Hemme
  • Dominic G. Morais
  • Matthew T. Bowers
  • Janice S. Todd

Abstract

•We show how fitness entrepreneurs strategize in a non-traditional industry.•Fitness entrepreneurs share some similarities with non-sport entrepreneurs.•Fitness entrepreneurs in many ways differ from non-sport entrepreneurs.•Four themes describe the essence of fitness entrepreneurship.This paper adopts a process perspective on sport entrepreneurship in the fitness industry, utilizing phenomenological inquiry into the entrepreneurial lives of eleven fitness entrepreneurs. The purpose of this paper is to reveal how fitness entrepreneurs strategize and pursue competitive advantage in a non-traditional industry. Our findings show that while fitness entrepreneurs share many similarities with non-sport entrepreneurs, fitness entrepreneurs are affected by a variety of factors attributable to working in a non-conventional industry. The present study contributes to the emerging theoretical discussions surrounding the concept of sport entrepreneurship and highlights the value of process perspectives when examining entrepreneurial activities. No empirical studies thus far exist that seek to illuminate the exact nature of individual sport entrepreneurship. This study is a first step in developing testable hypotheses and to contrast sport entrepreneurship to non-sport entrepreneurship. Additionally, our research provides fitness entrepreneurs in the industry with information on what they may face when pursuing their own business objectives. Finally, sport management and entrepreneurship curricula can be enhanced based on information gathered in this study.

Suggested Citation

  • Florian Hemme & Dominic G. Morais & Matthew T. Bowers & Janice S. Todd, 2017. "Extending sport-based entrepreneurship theory through phenomenological inquiry," Sport Management Review, Taylor & Francis Journals, vol. 20(1), pages 92-104, January.
  • Handle: RePEc:taf:rsmrxx:v:20:y:2017:i:1:p:92-104
    DOI: 10.1016/j.smr.2016.07.005
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    Citations

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    Cited by:

    1. Paul Jones & Vanessa Ratten & Ted Hayduk, 0. "Sport, fitness, and lifestyle entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-11.
    2. Ratten, Vanessa & da Silva Braga, Vitor Lélio & da Encarnação Marques, Carla Susana, 2021. "Sport entrepreneurship and value co-creation in times of crisis: The covid-19 pandemic," Journal of Business Research, Elsevier, vol. 133(C), pages 265-274.
    3. Pompiliu-Nicolae Constantin & Rares Stanescu & Monica Stanescu, 2020. "Social Entrepreneurship and Sport in Romania: How Can Former Athletes Contribute to Sustainable Social Change?," Sustainability, MDPI, vol. 12(11), pages 1-15, June.
    4. Massimiliano M. Pellegrini & Riccardo Rialti & Giacomo Marzi & Andrea Caputo, 2020. "Sport entrepreneurship: A synthesis of existing literature and future perspectives," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 795-826, September.
    5. Stephen Dobson & Pete McLuskie, 2020. "Performative entrepreneurship: identity, behaviour and place in adventure sports Enterprise," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 879-895, September.
    6. Vanessa Ratten & Paul Jones, 0. "New challenges in sport entrepreneurship for value creation," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-20.
    7. Jonas Hammerschmidt & Fabian Eggers & Sascha Kraus & Paul Jones & Matthias Filser, 2020. "Entrepreneurial orientation in sports entrepreneurship - a mixed methods analysis of professional soccer clubs in the German-speaking countries," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 839-857, September.
    8. Hoeber, Larena & Shaw, Sally, 2017. "Contemporary qualitative research methods in sport management," Sport Management Review, Elsevier, vol. 20(1), pages 4-7.
    9. Jonas Hammerschmidt & Fabian Eggers & Sascha Kraus & Paul Jones & Matthias Filser, 0. "Entrepreneurial orientation in sports entrepreneurship - a mixed methods analysis of professional soccer clubs in the German-speaking countries," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-19.
    10. Vanessa Ratten & Paul Jones, 2020. "New challenges in sport entrepreneurship for value creation," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 961-980, September.
    11. Stephen Dobson & Pete McLuskie, 0. "Performative entrepreneurship: identity, behaviour and place in adventure sports Enterprise," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-17.
    12. Paul Jones & Vanessa Ratten & Ted Hayduk, 2020. "Sport, fitness, and lifestyle entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 783-793, September.
    13. Alice Aguiar-Noury & Pedro Garcia-del-Barrio, 2019. "Global brands in sports: identifying low-risk business opportunities," Journal of Entrepreneurship and Public Policy, Emerald Group Publishing Limited, vol. 8(1), pages 62-83, August.
    14. Paloma Escamilla-Fajardo & Juan Manuel Núñez-Pomar & Ana María Gómez-Tafalla, 2020. "Exploring Environmental and Entrepreneurial Antecedents of Social Performance in Spanish Sports Clubs: A Symmetric and Asymmetric Approach," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    15. Kathrin M. Steinbrink & Elisabeth S.C. Berger & Andreas Kuckertz, 2020. "Top athletes’ psychological characteristics and their potential for entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 859-878, September.
    16. Ted Hayduk & Matthew Walker, 2018. "Mapping the strategic factor market for sport entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 14(3), pages 705-724, September.

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