Five dimensions of brand personality traits in sport
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DOI: 10.1016/j.smr.2016.01.004
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Cited by:
- Paweł Piepiora & Damian Kwiatkowski & Justyna Bagińska & Dimitris Agouridas, 2021. "Sports Level and the Personality of American Football Players in Poland," IJERPH, MDPI, vol. 18(24), pages 1-12, December.
- Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
- Riadh Ladhari & Soumaya Cheikhrouhou & Miguel Morales & Emna Zaaboub, 2022. "Antecedents and consequences of emotional attachment to sport teams brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 454-469, September.
- Suraj Kushe Shekhar & Mohd Asif Shah, 2023. "Sports Marketing and Conceptual Evolution: A Bibliometric Analysis," SAGE Open, , vol. 13(3), pages 21582440231, August.
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