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The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification

Author

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  • Galen T. Trail
  • Yu-Kyoum Kim
  • Harry Hyungil Kwon
  • Michelle Gacio Harrolle
  • Jessica R. Braunstein-Minkove
  • Ron Dick

Abstract

► We tested whether team identification moderated the relationship between vicarious achievement and basking in reflected glory (BIRGing) or cutting off reflected failure (CORFing). ► We also compared the moderated models to models that indicate that team identification mediates the relationship between need for vicarious achievement and BIRGing/CORFing. ► The support for all of the models is based on the intersection of three theories: identity theory, self-esteem theory and achievement motivation theory. ► Using Jöreskog's (2000) analysis protocols, we found that there were no interaction effects for the moderated models. ► Using Zhao et al.’s (2010) strategy, we found indirect-only mediation for both BIRGing and CORFing.The purpose of our study was to test whether team identification moderated the relationship between vicarious achievement and basking in reflected glory (BIRGing) or cutting off reflected failure (CORFing). In addition, we compared the moderated models to models that indicate that team identification mediates the relationship between need for vicarious achievement and BIRGing/CORFing. The support for all of the models is based on the intersection of three theories: identity theory, self-esteem theory, and achievement motivation theory. Individuals (n = 151) affiliated with two Mid-Eastern universities completed a questionnaire before and after the 2006 Bowl Championship Series (BCS) National Championship football game. Using Jöreskog's (2000) analysis protocols, we found that there were no interaction effects for the moderated models. Using Zhao et al.’s (2010) strategy, we found indirect-only mediation for both BIRGing and CORFing.

Suggested Citation

  • Galen T. Trail & Yu-Kyoum Kim & Harry Hyungil Kwon & Michelle Gacio Harrolle & Jessica R. Braunstein-Minkove & Ron Dick, 2012. "The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification," Sport Management Review, Taylor & Francis Journals, vol. 15(3), pages 345-354, July.
    • Handle: RePEc:taf:rsmrxx:v:15:y:2012:i:3:p:345-354
    DOI: 10.1016/j.smr.2011.11.002
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    Cited by:

    1. Josef Welzmueller & Sascha L. Schmidt, 2024. "Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda," Management Review Quarterly, Springer, vol. 74(1), pages 439-485, February.
    2. Kim, Jeeyoon & Kim, Yukyoum & Kim, Daehwan, 2017. "Improving well-being through hedonic, eudaimonic, and social needs fulfillment in sport media consumption," Sport Management Review, Elsevier, vol. 20(3), pages 309-321.
    3. Agha, Nola & Tyler, B. David, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Elsevier, vol. 20(3), pages 296-308.
    4. Lock, Daniel J. & Funk, Daniel C., 2016. "The Multiple In-group Identity Framework," Sport Management Review, Elsevier, vol. 19(2), pages 85-96.
    5. Delia, Elizabeth B., 2015. "The exclusiveness of group identity in celebrations of team success," Sport Management Review, Elsevier, vol. 18(3), pages 396-406.
    6. Yuksel, Mujde & Smith, Andrew N. & Milne, George R., 2021. "Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience," Journal of Business Research, Elsevier, vol. 134(C), pages 143-155.

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