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Understanding the interactions among revenue categories using elasticity measures—Evidence from a longitudinal sample of non-profit sport clubs in Germany

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  • Pamela Wicker
  • Christoph Breuer
  • Ben Hennigs

Abstract

► The interactions among revenue categories of non-profit sport clubs are examined. ► Revenue elasticities are estimated. ► Donations crowd in revenues from sport supply (e.g., membership and service fees). ► Revenues from economic activities crowd out revenues from other supply. ► Public subsidies crowd in revenues from economic activities and donations.The revenue composition of for-profit and non-profit organisations is fundamentally different. Non-profit organisations have diversified revenues and must therefore manage an income portfolio. For the management of the income portfolio of a non-profit sport club it is not only important that sufficient revenues are available, but also where they come from as complex interactions exist among different revenue sources. These interactions are referred to as crowd-out effects (increases in one revenue source lead to decreases in another source) and crowd-in effects, respectively. The interactions among revenue categories of non-profit sport clubs were analysed using a longitudinal dataset from a nationwide sport club survey in Germany (n = 5026). Elasticity measures were calculated within a regression framework which provided information about the nature and significance of interactions. The results revealed a significant positive interaction between revenues from donations and sport supply (e.g., membership and service fees) pointing towards a crowd-in effect, i.e., increased revenues from donations have crowded in revenues from sport supply. Moreover, increased revenues from subsidies were found to crowd in revenues from donations and economic activities (e.g., sponsorship). Significant negative interactions were observed for revenues from economic activities and other supply suggesting that increased revenues from economic activities have crowded out revenues from other supply. The findings indicated an increased level of commercialisation supporting a modernisation of German clubs. Furthermore, the uncertainties have increased and therefore sport clubs have to consider the level of uncertainty of their revenue sources when they manage their income portfolio.

Suggested Citation

  • Pamela Wicker & Christoph Breuer & Ben Hennigs, 2012. "Understanding the interactions among revenue categories using elasticity measures—Evidence from a longitudinal sample of non-profit sport clubs in Germany," Sport Management Review, Taylor & Francis Journals, vol. 15(3), pages 318-329, July.
    • Handle: RePEc:taf:rsmrxx:v:15:y:2012:i:3:p:318-329
    DOI: 10.1016/j.smr.2011.12.004
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    Citations

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    Cited by:

    1. Dina A. M. Miragaia & João J. M. Ferreira & Cédric T. Vieira, 2024. "Efficiency of Non-profit Organisations: a DEA Analysis in Support of Strategic Decision-Making," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 3239-3265, March.
    2. Millar, Patti & Doherty, Alison, 2016. "Capacity building in nonprofit sport organizations: Development of a process model," Sport Management Review, Elsevier, vol. 19(4), pages 365-377.
    3. J. M. Núñez-Pomar & P. Escamilla-Fajardo & V. Prado-Gascó, 0. "Relationship between entrepreneurial orientation and social performance in Spanish sports clubs. The effect of the type of funding and the level of competition," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-19.
    4. Svenja Feiler & Christoph Breuer, 2021. "Perceived Threats through COVID-19 and the Role of Organizational Capacity: Findings from Non-Profit Sports Clubs," Sustainability, MDPI, vol. 13(12), pages 1-24, June.
    5. Misener, Katie & Doherty, Alison, 2014. "In support of sport: Examining the relationship between community sport organizations and sponsors," Sport Management Review, Elsevier, vol. 17(4), pages 493-506.
    6. Cordery, Carolyn J. & Sim, Dalice & Baskerville, Rachel F., 2013. "Three models, one goal: Assessing financial vulnerability in New Zealand amateur sports clubs," Sport Management Review, Elsevier, vol. 16(2), pages 186-199.
    7. Pamela Wicker & Christoph Breuer, 2014. "Exploring the organizational capacity and organizational problems of disability sport clubs in Germany using matched pairs analysis," Sport Management Review, Taylor & Francis Journals, vol. 17(1), pages 23-34, January.
    8. J. M. Núñez-Pomar & P. Escamilla-Fajardo & V. Prado-Gascó, 2020. "Relationship between entrepreneurial orientation and social performance in Spanish sports clubs. The effect of the type of funding and the level of competition," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 981-999, September.
    9. Pamela Wicker & Svenja Feiler & Christoph Breuer, 2013. "Organizational Mission and Revenue Diversification among Non-profit Sports Clubs," IJFS, MDPI, vol. 1(4), pages 1-18, November.
    10. Dina Alexandra Marques Miragaia & João José de Matos Ferreira & Vanessa Ratten, 2017. "The strategic involvement of stakeholders in the efficiency of non-profit sport organisations: from a perspective of survival to sustainability," Brazilian Business Review, Fucape Business School, vol. 14(1), pages 42-58, January.

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